A to Z of Blogging: The Ultimate List

A to Z of Blogging: The Ultimate List

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  • Above the fold  The top section of the screen which is visible before a visitor scrolls down.
  • Ads – Images or links for another site or company for which you receive money for having them on your blog.
  • Affiliate marketing – Earning a commission when visitors make a purchase through your links.
  • Akismet – Spam filter plugin.
  • Alt Text – A description of an image. Primarily an accessibility feature so that those using screen readers know what the image is.
  • Archive – The collective term for your previous posts – usually organised by date.
  • AnswerThePublic – A tool to generate long-tail keyword ideas based on a short-tail keyword.
  • AWIN – A site which allows you to sign up to be an affiliate for numerous popular brands (mostly in the UK.)


  • Backlink – A link back to your blog. You may create your own when you leave a comment on someone’s site, or somebody may include one if they are discussing a post of yours.
  • Blogger – Google’s blogging platform.
  • Bloglovin – A place to follow all of your favourite blogs.
  • Bounce rate – The percentage of visitors that leave your site after reading only one page.
  • Broken link – A link which no longer works because the page it is linking to has been removed.
  • Buffer – Social media scheduler.


  • Canva – A site to create graphics for your blog.
  • Captcha – An anti spam feature which means people have to complete a task before their action is complete.
  • Categories – A way of dividing the content on your blog.
  • Content Management System (CMS) – The platform you use to create your blog content such as WordPress, Blogger and Squarespace.
  • Comments – A way of leaving a response to a post.
  • Cookies – small files which are stored and used to tailor a website to the visitor.


  • Dashboard – The “behind the scenes” area of your blog.
  • Disclosure policy – The process of sharing when you have received payment of any kind (including gifts) in exchange for content on your blog. See my disclosure policy for an example.
  • Domain – Your main web address (e.g. www.ruthinrevolt.com).
  • Domain Authority – A score between 1 and 100 which demonstrates how much trust Google has in your site. There’s more information on this in my post: 5 Ways To Improve Your Domain Authority.


  • Editorial Calendar – A system for planning out future content.
  • Evergreen content – Posts that will stand the test of time and remain relevant.


  • Favicon – The small image displayed in the browser tab.
  • Featured image – The main image in your blog post and usually the one that is included when you post your link on social media.
  • Flatlay – A style of photography where you shoot items from above.
  • Footer – The bottom section of a site. Generally where legal information is found.
  • Follow Link (‘Dofollow’) – Links are ‘dofollow’ as standard which means they give more credit to the site they are linking to and increase their chances in search engines.


  • GDPR – A regulation introduced in May 2018 to give individuals in the EU greater control of their personal data. There’s more information on this in my post: Take 4 Steps Towards GDPR Compliance.
  • Going live – Using a platform such as Facebook or Instagram to talk to your audience in real time.
  • Google Analytics – A system that records stats such as visitors and bounce rate for your site.
  • Google Search Console – All things relating to search and your site, like what queries bring people to your site and what position you are in the search results.
  • Google Trends – A record of which search terms are gaining or losing popularity.
  • Google Keyword Planner – A research tool to choose appropriate keywords for your posts.


  • Hashtag – A way of grouping similar posts together on social media.
  • Header – The top of a blog which is often an image.
  • Hootsuite – Another social media scheduler.
  • Host – Whoever supports your site and stores your data such as SiteGround, BlueHost, Lyrical Host and others.
  • HTML – Language used to create web pages.
  • Hyperlink – A link to another resource such as another blog post.


  • Instagram – A social media platform, primarily for sharing photos.
  • Instagram pod – A group specifically for improving Instagram engagement.


  • Jetpack – A plugin that allows self-hosted WordPress.org users to access the same or similar features as those on WordPress.com such as the comment system.



  • Landing Page – A page that visitors see upon arrival on your site.
  • Lightroom – Photo editing software
  • Long-tail keyword – An in-depth and specific search term.


  • Mailchimp – An email service provider to send newsletters and run campaigns.
  • Mailerlite – Another email service provider, similar to Mailchimp.
  • Mailing list  – People who provide their email addresses to receive email newsletters.
  • Media kit – A document that is sent to brands for potential collaborations. Includes stats such as social media following and average monthly visitors to your blog.
  • Menu – The bar, usually along the top of the screen, which has easy access to the main pages of a blog.
  • Meta description – A description/overview of the page for search engines.
  • Meta keywords – A word or phrase which describes the subject matter and is likely to be searched in search engines.
  • Monetization – Making money from your blog through ads, affiliate marketing and your own products.
  • Moz – Provides DA scores and other SEO tools.


  • Navigation – Similar to menu. A way to move around a site from one section to another.
  • Niche – The main topic you blog about such as parenting, finance or mental health.
  • NoFollow Link – A link which is prevented from giving credit to the site it is linking to. These should be used for paid content. If you use follow links for paid content, Google sees this as an attempt to pay for an improved ranking and may penalise both parties.


  • Page Authority – A score between 1 and 100 which indicates how well a certain page will do in Google.
  • Page views – How many times the pages of your blog have been viewed.
  • Pingback – I believe this is mainly a WordPress feature but it’s basically getting a notification if someone links back to your blog.
  • Pinning – Adding images to Pinterest.
  • Pinterest – A visual search engine.
  • Pinterest board – A collection of images in the same category such as home decor.
  • Pinterest communities – A discussion forum where users can come together and talk about a common interest.
  • Pinterest graphic – A vertical image designed specifically for Pinterest. Often includes a text overlay.
  • Pinterest group board – A board which allows multiple Pinterest users to add images in the same place.
  • Plugins – Add ons to help improve your blog in all sorts of ways such as how it runs and how it looks.
  • Privacy policy – Information about what data you collect and how it may be used. See my privacy policy for an example.


  • Redirect – When someone lands on one page and is directed to another.
  • Responsive layout – Changes according to the size of the screen it is being viewed on (e.g. laptop or mobile.)
  • Retweet – When someone else shares your tweet onto their timeline using the retweet button.
  • Retweet account – An account on Twitter which has been specifically created to retweet content. For example, here’s 50 blogging retweet accounts.


  • Search Engine Optimisation (SEO) – Using various practices to ensure your blog is visible to search engines.
  • Self-hosted – You have paid for your domain and a hosting service. A hosting service rents online storage space to you so your website data is stored. Then you have to build your website, and take care of it, ensuring it runs smoothly.
  • ShareASale – A site which allows you to sign up to be an affiliate for numerous popular brands (mostly in the US.)
  • Short-tail keyword – A vague search term. Often one word.
  • Sidebar – The section at the side of your blog. Most often used for a short bio, contact information and ads.
  • Site map – A file which lists the content of your site and shows search engines how it’s organised.
  • Site speed – How quickly your site loads.
  • Slider – A revolving image feature.
  • Slug – The part of a web address which dictates what page is leads to.
  • Smush – A plugin which reduces the file size of images without reducing their quality which improves loading time.
  • Social media – Websites with the primary purpose of getting users to interact with each other and build connections.
  • Spam – Junk comments.
  • Squarespace – Blogging platform.
  • Stock photo – Existing high quality photos. Licensed for different uses. Can be either free or paid.


  • Tag – Similar to hashtags – a way of grouping similar posts together by theme or series.
  • Tagline – A sentence which encapsulates your blog’s purpose.
  • Tailwind – A Pinterest and Instagram scheduling tool.
  • Theme – The layout of your blog.
  • Traffic – How many visitors are coming to your blog.
  • Tweet – An update posted on Twitter.
  • Twitter – A site where users post short updates of 280 characters or less.
  • Twitter chat – An event where a host asks questions on a certain topic using a specific hashtag. Others then respond with their answers and the same hashtag. The hashtags means it is easy for participants to track the conversation. A great way to meet other bloggers.


  • Ubersuggest – Another keyword research tool.
  • URL – The full website address which is usually a combination of the domain and a slug.
  • User – Someone who visits your blog.


  • Vlog – Video blog.


  • Whois – A website to find the registered owner of a domain.
  • Widget – A place for additional coding such as the footer of your blog.
  • WordPress reader – A feed of blog posts from those you have followed on WordPress.
  • WordPress.com – A website where you can create a free blog.
  • WordPress.org –  A paid version of WordPress for self-hosted blogs.


  • .XML Sitemap – A list of a website’s important page which helps Google to understand the structure of your site.


  • Yoast – A WordPress plugin to help with SEO.

The Ultimate A to Z of Blogging

A To Z of Blogging
Blogging ABCs
Handy A-Z Guide


  • Sphinxpoesy 27th March 2019 at 1:54 pm

    Loved it. I was so looking for this thing. Much love❤

  • Sarah 28th March 2019 at 2:39 pm

    Once again you have done a great job of laying it all out Ruth. I will admit that I learned a lot of new blogging terms from this.

  • Macey 29th March 2019 at 5:28 pm

    I learned so much from this–probably more than I have at both of my college classes today 😉 I’m definitely going to keep referring to this in the future and especially when I switch over to WordPress.

  • Ryan Peck 30th March 2019 at 12:27 am

    Thanks Ruth. This helped alot. While I’ve been blogging for a bit over a year – I still consider myself quite the novice when it comes to rules etc.

    Are Ads allowed or are they frowned upon? I’d love to start earning even a small income for my blogs and vlogs – I’ve seen ads on others pages – so just not sure if its a good idea or bad idea.


  • Suktara 30th March 2019 at 8:49 am

    I learnt quite a few things from this, love such informative posts.. By the way, I just got your e-book planning to read this weekend 🙂

  • Michelle 31st March 2019 at 3:43 am

    This is awesome! I’ve never seen another post like this and I learned a lot!!

  • Nancy 9th April 2019 at 3:06 am

    I am in love with this Blogging A-Z list!! This is a great list for new and seasoned bloggers all around. I recently learned about how helpful Pinterest is with promoting your blog. YESSS on self-hosting! Thanks for sharing :)!

    Nancy ♥ exquisitely.me

    • ruthinrevolt 9th April 2019 at 10:49 am

      Aww, thank you so much for your lovely comment! 🙂

  • Lauren 9th April 2019 at 3:39 pm

    This is such a useful post. Some of these terms or tools I haven’t heard of it. Thank you for sharing Ruth. Xx

    • ruthinrevolt 11th April 2019 at 9:50 am

      Yay! Thanks for reading and commenting, lovely! 🙂

  • Nyxie 22nd April 2019 at 3:35 pm

    Wonderful post love! This is one I will be pinning for future reference for myself and all fellow bloggers.

    – Nyxie


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    About Me

    About Me

    After being diagnosed with depression and anxiety then receiving treatment, I wanted to turn my situation into something constructive. So, with a lifelong passion for writing and a renewed sense of determination, I took a step out of my comfort zone and began putting all my efforts into creating a positive space online.

    I talk openly about mental health and also share blogging/social media tips to help others on their journey.

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