Why It’s Okay to Care about Blog Stats and Follower Numbers

Why It’s Okay to Care about Blog Stats and Follower Numbers

Blog Stats

I imagine most bloggers have a love-hate relationship with their blog stats. I know we are all guilty of trying to play it cool and saying “it’s not about the numbers.” I will hold my hands up and admit I’ve done it. It’s a lie I have probably broadcast on Twitter and tried to tell myself in my own mind.

Truthfully, my reality couldn’t be further from that. I suck at playing it cool. I still find myself making little goals, squealing with delight when I get new followers and bursting with pride when I’m telling my boyfriend about the latest milestone. There were tears in my eyes the day my blog passed 300 views in one day. I occasionally throw in a happy dance, too. These moments make me feel good. They should be treasured and celebrated.

On the other hand, I do catch myself thinking: why am I like this? Why does it matter so much? More importantly, do I need to take a step back and chill out?

When I started this blog, I did have selfish intentions to a certain extent. I wanted people to read my writing and enjoy it. More than that, I wanted to know they liked it so it would boost my confidence. It was a risk. For all I knew, it could have backfired and I could have been laughed off the internet. Regardless, I came here because I wanted to be seen. Otherwise, I would have made use of one of the many notebooks I have lying around and never let anyone read a word.

There was more to it than that, though. Far more. The main reason I created a blog was to help people. I was desperate for them to know they weren’t alone with their mental health struggles, and to understand it was okay to ask for help. A few weeks into my blogging journey, it started to develop and I just wanted to help anyone I could. I wanted to make them happy, by any means necessary. Whether it was supporting them with their blog or checking in to see that they were okay, I wanted to be a positive force.

So, when the views started coming in and the Twitter numbers started creeping up, I was ecstatic. All of these people wanted to read what I had to say. I had the opportunity to make these lives better, in one way or another. By being a friend, follower and fan, I could make people smile. I could be an example to them that there are good people in this world. That became my mission.

Your mission might be completely different to mine. It doesn’t matter. When it comes down to it, each of those numbers represents a real-life person who is choosing to read your blog (with the exception of a few bots here and there.) It’s a person who cares so much about what you have to say, they want to connect with you on Twitter. They don’t want to miss a thing, so they’ve liked your Facebook page and followed you on Instagram, too. Why wouldn’t we be happy about that?

No one publishes a book because they hope no one will read it. We are publishing content online. We are doing this on a public platform. If we truly didn’t care, we’d write it in a notebook and stick it under our pillows instead, or make our sites private. If we were doing this solely for ourselves, we wouldn’t be here. You can write for yourself without putting it online. We wouldn’t work so hard if it didn’t matter.

I didn’t hold out much hope of this blog being seen by many people. Despite being determined, I knew how packed the blogging world was and, so, I doubted my little space would get much attention. To have the reception I have had is nothing short of incredible to me. I’m thankful for every single person’s involvement in this – every follower, every comment, every share, every like, every retweet. All the things people have done to drive me further with this blog have filled my heart with happiness. To come into this, nervous and full of doubt, and to have so many people tell me they like my writing is precious. Why should I try to convince myself – or anybody else, for that matter – that I am not delighted by it all?

I still have a long way to go and things I want to achieve. One thing I know for sure is that I plan to celebrate every step of the way. I am working hard to earn this, as I’m sure you are, too. It takes a lot of time, dedication and hard work to run a blog. We should make the most of the moments which make it all worthwhile.

It’s not a popularity contest and you shouldn’t obsess over it. There’s a thin line and you need to be careful. Keep in mind that, whether there’s one person or one hundred reading your blog, it’s someone you have reached. Maybe they’ll leave your blog better than when they arrived. Your words might resonate with them and encourage them to do something they wouldn’t have otherwise. Maybe they’ll tell their friends, maybe they’ll come back, or maybe nothing will ever come of it. But you put your words out there and somebody somewhere read them. That’s magnificent!

Next time you find yourself grinning from ear to ear because you’ve smashed your targets, embrace it. Know that you’re doing a great job. Jump up and down. Buy your favourite bar of chocolate to celebrate. Do whatever you want, but don’t feel guilty for it.

Blog Stats

It's okay to care about blog stats and follower numbers


  • Megan 6th June 2018 at 11:09 am

    So true. I think half the people on Twitter etc. who say “stats” don’t matter are just as obsessed over them as the rest of us, and it’s nothing to be ashamed of! You may do blogging for the love of it but that doesn’t mean you don’t care if your stuff isn’t read. But every viewer is a tick in the win column 🙂

    • ruthinrevolt 6th June 2018 at 11:11 am

      Exactly! 🙂

    • Kate 6th June 2018 at 11:54 am

      Totally agree with you Megan. And with you, Ruth! <3

  • Neve Smith 6th June 2018 at 11:22 am

    I stress and care so hard about my stats and that okay and it is great celebrate the goals and milestones!! I mean heck it just means I care! Great post girlie! Proud of you! x

    • ruthinrevolt 6th June 2018 at 11:24 am

      Exactly! We should be celebrating! 🙂 Thanks Neve x

  • Shevy du Toit 6th June 2018 at 11:46 am

    You deserve all of your happy dances and every blog view you get lovely, you are smashing them out of the park lovely! I battled to find the grey area to be honest, I either become to obsessive or not obsessed at all so I find myself in a little bit of a different position now. I am happy if I get 1 view but if I get none, I won’t be too upset either. Fortunately, I get a little more than 1 so I have no cause for complaint! 😀


    • ruthinrevolt 6th June 2018 at 11:53 am

      Thank you so much! Yeah, it is really hard to get the balance right! I always try and keep it in perspective of what I’ve been doing, too, so if I haven’t been able to promote it as much, I think to myself, “well, that’s fair enough.” x

  • Liberty Henwick 6th June 2018 at 12:16 pm

    Yes, I definitely have a love/hate relationship with my stats! I’m always chasing higher numbers and I need to stop every now and then and appreciate where I am right now. I think that if you want to run a blog as a business then stats are unavoidable and like any business, you would record them and figure out ways in how to improve them. It’s good to be reminded to celebrate them too.

    • ruthinrevolt 6th June 2018 at 12:50 pm

      Yeah, it’s true. I think a lot of things in life are like that, though, so many people are always in a rush to get to the next stage and don’t stop to take appreciate where they are, and how far they’ve come. Thank you for reading, commenting and sharing your insight. I appreciate it!

  • Jay 6th June 2018 at 12:38 pm

    Such a good read. I’ve been doing this 8 days and seeing people read my stuff and enjoy it has helped me positively. Thank you

    • ruthinrevolt 6th June 2018 at 12:51 pm

      Thank you! I’m glad you enjoyed it. Hope your blogging journey goes well 🙂

  • Fairy Kissed Daisy 6th June 2018 at 12:38 pm

    I started this for me but like you said if I’d started it solely for me then I’d have kept it in a notebook. Every time I see a new follower here or on Twitter I get so giddy!

    • ruthinrevolt 6th June 2018 at 12:51 pm

      And so you should!! 😀 I suppose the lesson is be happy when you get a follow, don’t dwell on it if you don’t, or if you lose one. It’s not the end of the world and there’s always tomorrow!

  • Amanda 6th June 2018 at 12:52 pm

    You’ve made so many good points, especially the fact that we’re writing because we want our posts to be read! That’s so true and I hadn’t even realised it haha. I’m now going to embrace every single view because it means that someone read my writing and that’s so cool!

    • ruthinrevolt 6th June 2018 at 4:14 pm

      Yay! That’s what I like to hear! 😀

  • Kenisha 6th June 2018 at 1:35 pm

    I love looking at my numbers lol. I’m a small blogger and my numbers are fairly small compared to others, but I’m very proud of the work I’ve done and I celebrate every milestone no matter how small as well! Loved this post!

    • ruthinrevolt 6th June 2018 at 4:14 pm

      Good for you! That’s how it should be. 🙂

  • Courtney 6th June 2018 at 2:07 pm

    I loved reading this! It definitely validated my feelings about numbers. I’ve had quite a few blogs in my life, but I think with each one I grow a little more and realize that numbers kinda do and don’t matter. I will admit that every time I wake up I check my stats and followers, which may seem obsessive, but I now spend more time planning my blog than refreshing pages to see if numbers increase. I used to do that and it’s super draining. I think your blog is super cute and helpful. Glad I found it on Twitter! 😊

    • ruthinrevolt 6th June 2018 at 4:16 pm

      Oh, I know what you mean – that’s how I was the first two weeks and then I had a little word with myself and reminded myself about why I started to begin with, and what my expectations were (because they really weren’t big, so I should be celebrating 10 views in a day when I didn’t think I’d get one!) Thank you for such a sweet comment.

  • The Frozen Mind (Jen) 6th June 2018 at 4:02 pm

    You have every reason to jump up and down! Your enthusiasm, caring and compassion is contagious…never hold that back!

    • ruthinrevolt 6th June 2018 at 4:16 pm

      Thank you so much. That’s so kind of you to say.

  • s.e. taylor 6th June 2018 at 5:34 pm

    I don’t stress over stats, but I do get excited about them!

    • ruthinrevolt 6th June 2018 at 7:05 pm

      Sounds like you have the right attitude 🙂

  • Sheila Anderson 6th June 2018 at 7:45 pm

    Once again Ruth you have inspired and encouraged others. Well done love from a very proud Mum XXXOO

    • ruthinrevolt 6th June 2018 at 10:07 pm

      Thank you Mum! I learnt from you xxx

  • Lauren 6th June 2018 at 9:09 pm

    This is so true!! i’m still obsessing over numbers. Ive been blogging for around 9 months now and still only receiving a small number of readers on a daily basis. It’s hard not to care especially when we all spend so much time trying to create content that our target audience would enjoy reading.

    Thank you for making me realise i’m not alone.

    • ruthinrevolt 6th June 2018 at 10:03 pm

      Aww, no problem! It’s a natural response to work so hard on something and be eager for people to see it. I’m sure you’ll get there, just keep pushing forward.

  • Zoë 6th June 2018 at 10:08 pm

    Ah I love this!! So many people say not to care about numbers, yet everyone does. Its important to celebrate the little things, and even just one comment makes me the happiest : )) You have honestly come so far and it is so amazing to see!! Keep striving for it girl!! xx


    • ruthinrevolt 6th June 2018 at 10:11 pm

      Exactly! It’s such a nice feeling to know someone is reading and I’m not going to shun a good feeling haha! Thank you so much, Zoe, I’m so glad we are in this together, sweetheart! xx

  • Menna Rachel 7th June 2018 at 9:47 am

    It is definitely important to celebrate goals 🙂 it’s what drives us if we didn’t have goals why would we do the work?
    I do, however, think the important part of not obsessing over stats is if your numbers fall. Especially of platforms like Instagram! It sucks but it can happen.
    Your right, having at least one view, one like, or follow a day is better than none 🙂 that’s one person who chose to come and see what you are doing and if they like it they might come back, and bring friends!
    Great post as usual Ruth!
    Menna xx

    • ruthinrevolt 7th June 2018 at 9:52 am

      Yeah, I think that’s where people struggle. The other day, I logged on to Twitter and had lost about 5 followers. I imagine they were bots, as I know I had quite a few of them following me, but I was still like “oh, that’s a bummer!” As you say, though, it’s just the way it goes sometimes. x

  • Sapphistication 7th June 2018 at 3:09 pm

    I try SO HARD not to care about stats, I think my highest views in one day is somewhere in the mid-30s so honestly if I cared about them too much I’d just be sad 😛 I like to celebrate post by post, did I get a nice comment on that post? Did somebody share it, or like it? To be honest, if someone other than my fiancee or my mum has read it, that’s a plus!!

    • ruthinrevolt 7th June 2018 at 3:20 pm

      That’s a good way of looking at things. To be fair, there are some days when I get a comment which is just so nice, I forget about everything and go around being giddy about that for the rest of the day haha x

  • Helen W 7th June 2018 at 3:45 pm

    I think some of the problem with the blog stats might not necessarily be the stats themselves, but the unrealistic goals that bloggers sometimes make themselves.

    “I need 500 more followers by the end of the month to react my views goal!” and then they get disappointed when the goal isn’t reached, and they blame it on not getting more followers to get those views. It causes unneeded stress for the blogger. Goals are good, but don’t put them so out there, and I think there would be a lot less hair pulling.

    • ruthinrevolt 7th June 2018 at 3:49 pm

      That’s a fair point. I try to keep mine realistic, for example, when I was visiting my parents and knew I wouldn’t have much time to work on it or share it, I set my goals much lower than I would normally. You’re absolutely right, bloggers need to keep their goals in line with what they can reasonably expect to achieve.

  • Sarah 7th June 2018 at 9:27 pm

    Well said! I try not to worry too much about numbers and at the same time, I do regularly(and sometimes too often) check to see my views and followers in a day. I think in a way blog stats are like employee evaluation. They tell you how you are doing and the areas you need to make improvements on. So they definitely have benefits as long as we don’t become too consumed by them. I’m just as happy getting 1 view or new follower as I am with a much larger number.

    • ruthinrevolt 7th June 2018 at 9:31 pm

      That’s a really good way of looking at it! I think it’s a skill you learn as you go, to keep the balance and keep things in perspective. It’s a normal phase to be a bit obsessed with them before you realise they’re not the be all and end all! I check mine a lot, too, but don’t let them get me down if they’re not what I hoped.

  • Jill 8th June 2018 at 3:31 pm

    I love your blog, Ruth. I have been blogging for a bit over a month and I actually haven’t checked my stats yet. I’m too scared to in case no one or hardly anyone is reading and I get discouraged. I just continue in blissful ignorance because I’m really enjoying the process 😂❤️

    • ruthinrevolt 8th June 2018 at 4:09 pm

      Awww, thank you! Sometimes, that’s a better way to do it anyway. If I could resist the temptation to take a peek, that’s possibly how I’d go about it, too… but I gotta know! Haha x

  • Kate 9th June 2018 at 1:30 am

    Love this! I always check blog stats! Also, I nominated you for an award! https://kateskookybookblog.wordpress.com/2018/06/08/mystery-blogger-award/

    • ruthinrevolt 9th June 2018 at 11:14 am

      Thank you! 🙂

  • Bexa 9th June 2018 at 7:55 am

    Aw yeah, I think it’s so nice to celebrate your achievements that you are proud of. When I reached a thousand followers on Twitter my boyfriend cooked me a meal to celebrate (it was turkey dinosaurs and we called it the Twitter Turkey Dinosaur Party) he he 😂😁 Great post girl, the more I read your blog the more I love it! 💖 xx

    Bexa | http://www.hellobexa.com

    • ruthinrevolt 9th June 2018 at 11:16 am

      That’s so sweet! I love it ❤️ Aww thank you, Bexa, that’s really kind of you xx

  • Jessica 10th June 2018 at 3:49 pm

    Haha, this is so relatable! I am constantly checking my stats, and every time I have a day where my numbers reach a new high, I get so excited!! My blog is still fairly new, and I try to remind myself of this, and that it takes time to get traffic and followers. I still can’t help but push myself to reach new goals with my blog every day. Thanks for letting us fellow bloggers know we are not alone! 🙂

    • ruthinrevolt 11th June 2018 at 9:41 am

      I think it’s good to push yourself, as long as you don’t become obsessed with it. It’s the same as any other job or hobby – you want to do it well! 🙂

      • Jessica 11th June 2018 at 11:13 am

        You are exactly right! I remind myself I need to take breaks too, and still make time for all the other things in my life! 🙂

  • Emma 24th June 2018 at 8:50 pm

    I love this post, I am forever sharing my little achievements with my boyfriend. I am always happy when I get a comment or a new follower on my blog x

    Emma x http://www.bookinggoodread.com

    • ruthinrevolt 25th June 2018 at 12:07 am

      Aww I’m exactly the same way! I even text him sometimes if he’s at work when something happens. It’s good to have something in life which makes you happy, though. X

  • Rebekah Gillian 24th June 2018 at 9:26 pm

    I love this blog post, and completely agree with everything you’ve said. Although blogging attitudes are slowly changing when it comes to observing stat growth, there are still a lot of people who think it’s wrong to celebrate an increase in stats. In my opinion, it’s SO worth celebrating it. It gives you the momentum you need to continue on your down/difficult blogging days! I mean, they’re not always great (thanks to college, June has been shockingly rubbish stat-wise for me), but even when they’re not, it gives you the motivation you need to improve and do better in future, right?

    Rebekah Gillian | https://rebekahgillian.co.uk

    • ruthinrevolt 25th June 2018 at 12:09 am

      Exactly! I do understand why people say not to get caught up in the numbers, and that’s a point I agree with. However, I think sometimes it comes across as people acting like others shouldn’t care and that will never be the case for me! As you said, it’s so great to have it on the good days as a reminder of what you’re capable of! 🙂 x

  • Angi 17th August 2018 at 3:54 am

    I have even blogging about a week and half now and don’t have the ability to view stats yet so I’m in this happy little world assuming no one probably reads me cus the stuff I’m writing about is slightly not what you would expect, tho I have been really excited every time someone follows me on twitter or instagram, tho ,y aim is to find one person in the world that has the same issues as a family as we do!

    • ruthinrevolt 17th August 2018 at 9:18 am

      Aww, that sounds nice! 🙂 Good luck with your blogging journey! I’m sure you’ll come across people who are in similar situations to you.

  • MJ 23rd September 2018 at 12:28 am

    Absolutely loved this post. It touched me. It made me realize that it’s okay to rejoice over small victories and it’s also okay to want your hard work on your blog post to be loved.❤️ Very inspired by this!

  • Cici Ward 23rd September 2018 at 12:33 am

    My friend, you are knocking this blogosphere off of its feet and you deserve every single view, like, click, follow, all of it! And you deserve to do a happy dance each time. Keep it up!

  • Jo 23rd September 2018 at 11:14 am

    Great post I am at the stage where I get excited everytime I get a follow. It makes the effort seem worthwhile:)

    • ruthinrevolt 25th September 2018 at 10:23 am

      Definitely! 😀

  • Vox 23rd September 2018 at 2:10 pm

    Three hundred views a day? Dang, you’re doing something right! 🙌🏾 I am at the point where I am just learning to appreciate the one of two that I hear from. I am so busy trying to do sooo much that I have given myself a small break about the numbers (that used to plagyme or make me question what we’re doing wrong). Like you, I make quiet goals, but now I don’t get upset when that specific goal is not met within my timeframe, but instead celebrate when some unexpected other activity happens (like running across someone so cool that I want to follow their blog or when I find people who are super excited about what we do). Though the “wave” is small, I am eternally grateful for that genuine deep connection (which was probably the REAL reason we put our stuff out on the internet in the first place). Thanks for helping revisit my WHY and congratulations on helping people with something that you’re passionate about. 😀

    • ruthinrevolt 25th September 2018 at 10:24 am

      Sounds like you’ve got a fantastic attitude! 😀

  • Sarah 14th April 2019 at 11:24 am

    Love love love this post (as I can see many other people do too). You’re so right, it’s okay to look at numbers and feel proud when you’ve smashed your targets. I have a long way to go and sometimes feel sad when my blog isn’t doing as well orhers’, but when I look at what I’ve achieved now compared to the beginning, it’s great! I love that you’re so honest and make us realise it’s okay to look at our stats because when I see people mention they don’t care I’m like haha really? I know I do! Thanks for this great post Ruth xxx

    • ruthinrevolt 22nd April 2019 at 3:51 pm

      Aww, it’s definitely normal to fall into the comparison trap but looking at how far you’ve come is the perfect way to regain perspective. Thank you for reading and commenting! 🙂

  • ThatAutisticFitChick 14th April 2019 at 1:33 pm

    Yes!!!! I do care about views and I love repeat visitors otherwise I wouldn’t go to the trouble of putting it all online! So true!
    I try to just grow a little each month, last month I didn’t manage it but I had a very emotionally busy month so I didn’t have the energy to promote and interact so much and that’s okay too.

    Honestly my proudest moment has been my trainer sharing one of my recipes with his girlfriend 😂

    • ruthinrevolt 22nd April 2019 at 3:52 pm

      Exactly! If you’re making a little bit of progress each month, then that’s awesome! And we all have times when life gets in the way, which is fine, too. It’s so lovely that your trainer shared your recipe! 😀

  • Lauren 14th April 2019 at 10:04 pm

    Okay, so I am so guilty of saying this, I do mean it but it’s hard to remind myself sometimes. When I see my stats it motivates me to push forward and work harder. This is a great post to highlight that it’s okay to care about your stats. Thank you for sharing Ruth

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    About Me

    About Me

    After being diagnosed with depression and anxiety then receiving treatment, I wanted to turn my situation into something constructive. So, with a lifelong passion for writing and a renewed sense of determination, I took a step out of my comfort zone and began putting all my efforts into creating a positive space online.

    I talk openly about mental health and also share blogging/social media tips to help others on their journey.

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