I have a bit of a surprise today. I’m both excited and nervous to announce that I’ve created an ebook – Blogging 101: A Feel-Good Guide to the Basics of Blogging. Over 100 pages of guidance and good vibes!
I’m going to get the price out of the way right off the bat – it’s £2.99 (roughly $4). I don’t want to spend the whole post going on about it, for you to get to the end, see the price and think “no thanks.” So, there it is. Some people probably want it to be free, others may think that’s really cheap, but it’s the price I’m comfortable with. It’s a labour of love above anything else, but I do have bills to pay. 😉
This may come as a shock, but I’ve been sitting on this secret for about 4 months. I actually started working on it before Christmas. At that point, it was a course. However, making an ebook had cheaper creation costs which meant I could keep the final price low.
The original plan was to kickstart the New Year by launching it. Yet, when the New Year came around, I saw an increase in the number of bloggers complaining about newer bloggers creating courses and ebooks. Whether it was scrolling through Twitter or in the Facebook groups, there seemed to be a lot of it going around. Or, maybe, I had just become more sensitive to it now that I was working on my own. Regardless, it made me second guess everything.
Mental health wise, January was wobbly at best. Although I knew there was no way those comments were aimed at me (as I hadn’t discussed this with anyone except Neal), they got under my skin. Imposter syndrome kicked in and I abandoned it.
Then a wonderful blogger friend of mine, Bibi, gave me the nudge I needed. She had messaged me about something else and I opened up a little about how I felt. She was so incredibly sweet and supportive that she gave me my motivation back.
Though I don’t like to give myself too much credit, I have achieved a lot. I want to share how I did that with others. There are so many unnecessary mistakes bloggers make, simply because they don’t know any better. I don’t think I’m an expert and I’m not claiming to be. But I do have some knowledge which is useful and that counts for something.
Quick Background Story
When I was brand new to blogging, I remember scrolling through Twitter and seeing someone say, “I wish there was just a simple guide to all the basic stuff for blogging.” At the time, I had only been blogging for a couple of months and there was no way it would be viable for me to create such a thing. I didn’t have the knowledge, skills or experience necessary.
But that stuck with me. The more I grew my blog, the more I felt compelled to create something like that. Or as close to it as I could manage.
I have learnt so much since I started. I get a lot of questions about how I’ve accomplished the things I have in such a short space of time. Happy as I am to answer these questions, I have been mulling over a way to share everything I’ve done, all in one go.
I’ve also thought a lot about the people who, for whatever reason, wouldn’t feel comfortable to reach out and ask. How could I help them, too, without any pressure?
The thing is, I wanted to do it my way. I didn’t want it to blend in with all of the other blogging guides that already exist. I just couldn’t figure out how I wanted to achieve that.
Then, a few months ago, I had an idea. A way to merge my knowledge with my optimism and passion for uplifting others. To achieve a balance between information and a feel-good factor. A blogging book… with affirmations worked in, too. A guide that doesn’t only boost your blog, but also your confidence.
What Can You Expect from Blogging 101?
There are no top secrets for success hidden amongst the pages. There is simply consolidated knowledge that I’ve learnt from my own experiences and spending hours and hours and hours browsing Google and Pinterest. Apologies if that’s a disappointment.
I know what it’s like to launch your blog and think “now what?” I went through the same emotions. You set up your site, write your first post and then you’re stumped. So, I started exploring and finding ways I could get my blog seen which means I’ve also had that moment of realising there was so much more to it than I thought. I can clearly remember questioning if I’d bitten off more than I could chew.
Everything in the book, you can learn for free – if you have the hours to put into it. So, if you’re wondering what you’re paying for, it’s essentially my time. The hours of research and pulling together my knowledge into a concise beginner’s guide to blogging. If you’d rather find it all out yourself, then be my guest.
The purpose of this book is to give you a solid foundation to build upon. It does not guarantee instant success, but I believe it will help you start in the right way. If I could describe it in three words, they would be: honest, informative and uplifting. Fingers crossed, you’ll agree.
Most blogging courses I have taken and books I’ve read have been PACKED full of information. I’m hoping you will find this one to be no different. Where I do want it to be different, however, is with a bit of focus on yourself, and your mental well-being. I will shout about the positives of having a blog from the rooftops, but I’m also aware of the negatives. The stress. The comparisons. The self-doubt. So, throughout Blogging 101, there are a number of affirmations, accompanied by a short essay to give you a bit of a boost.
If you’re a regular reader of my blog, then some of it may sound familiar. That’s because selected parts made their debut on my blog. For the most part, though, it will be fresh, hot off the press information.
Blogging 101 Covers:
(Don’t panic if some of the terms in this list are unfamiliar. They’ll be explained!)
Writing – crafting your content, finding your style, tools to help with your grammar and spelling and how to overcome writer’s block.
Layout & Design – choosing a theme, what to have in your sidebar, creating an easy-to-navigate blog, readability and images.
SEO – keyword research, how to use your keywords, site speed, lowering your bounce rate and improving your domain authority.
Organisation – planning your time, making a schedule, how to stick to your schedule and setting goals.
Email Marketing – when to start building your list, different services available, growing your list, freebie ideas and what to include in your emails.
Blog Monetization – affiliate marketing, finding sponsored opportunities, pitching to brands and creating products.
WordPress Plugins – a few of my favourites.
You will notice that social media is not included in that list. You may be thinking, “how can you have an ebook about blogging and NOT include social media?!” That’s because I wanted this to focus solely on your blog. Social media is undeniably important in blogging, but you need to learn some basics of blogging itself before you attempt to tackle social media. There’s no point marketing something on social media platforms if you’re not maximising its potential to begin with.
I think a common error is bloggers trying to do EVERYTHING at once. Create a killer blogger AND rock social media. It’s a recipe for a headache, closely followed by burnout. That’s why we’re purely looking at the main event: your blog.
Who Blogging 101 Suitable For?
This book has been created especially for new bloggers and perhaps those who are just feeling very overwhelmed and a little lost. For those who love the idea of blogging, but struggle with their confidence and self-belief. Textbook meets self-help book.
The only expectation I have is that your blog is up and running and you know how to navigate the platform. I also assume that you are self-hosted on the WordPress.org platform or are planning to be in the near future. If you’re unsure of the difference, or undecided about taking the next step, check out is going self-hosted right for you?
I use WordPress myself, it’s where my expertise lies so it’s what I trust myself to assist you with. There may be other nuggets of information in here to help those using other platforms but please be aware that this is who my target is.
What I Can Promise Is This:
Everything you read has been researched and tested by me. If it’s in the book, it brought me results. While your results may vary in comparison to mine, all I can do is share what I did to make that happen and let you give it a go.
In addition to that, it will make you smile at least once.
What I Won’t Promise Is:
Guaranteed milestones by certain deadlines. That seems to be the thing to do, doesn’t it? “Get a money-making blog in six months!” – you know the drill.
I have no doubt that approach sells. But here’s the thing: blogging varies according to so many factors, including the amount of time you have, your chosen topic and the market at the time. I’m not here to leave anyone feeling disappointed – I’m here to help.
I worked on my blog full time from the very beginning, after I had to leave my job due to poor mental health. The time in which I achieved the things I have is not going to match up with someone who is working full time, blogging part time and maybe even raising a family.
So, I’m not going to put a deadline on this thing. It puts unnecessary pressure on both of us. What if you don’t reach the milestone in the outlined time? Does it mean there’s something wrong with you? Or does it mean that I’m a liar? Well, probably neither.
Work through it at your own pace and come back to it whenever you need to. We’ll get there together.
Oh, Did I Mention There’s A Freebie, Too?
Yep… the blog includes a download link to the printable Rainbow Blogging Bundle. You get a blog post checklist, content creation ideas sheet, monthly planner and weekly planner. It’s not available anywhere else so it’s a nice exclusive gift for you!
Blogging 101 is a blogging guide unlike any other. It’s been lovingly created to not only educate you, but also REALLY encourage you. I hope you enjoy it. Please let me know your thoughts!