How To Handle Not Meeting Your Blogging Goals

How To Handle Not Meeting Your Blogging Goals

Blogging goals – great when you meet them, a nightmare if you don’t. I am particularly hard on myself if I don’t achieve my goals. My thoughts seem to spiral and I end up feeling like a failure. I suppose you could say I’m writing this as much as a reminder for myself as anything else!

The end of the month seems to be a common time to reflect on blogging goals. All being well, you nailed it! If, on the other hand, you didn’t, then this post is for you.

Let’s take a look at three steps you can take to handle not meeting your blogging goals.

Step one: acceptance.

Know it’s okay to not meet your goals sometimes. Beating yourself up about it is counterproductive. If you put all of your energy into that, you’re not going to want to do anything else! You’re telling me you’d rather sit there and mope than get back up and make it happen? …Yeah, okay, me too sometimes. But, take a moment, admit it sucks and then move on.

You may not have achieved your goals in the timeframe you wanted, but it doesn’t mean you never will. It just means waiting a little longer to do that happy dance.

I can tell you one thing I know won’t help you achieve them and that’s a whole heap of negative self talk. In the moment, I realise it’s hard not to, especially if that’s a habit you’re accustomed to.

This is where step two comes in.

Step two: assessment.

Did you meet some of your goals and not the others? If so, then take a second to celebrate the ones you did! I have a tendency to fixate on where I’ve gone wrong rather than what I’ve done right. If that sounds familiar, please try and give yourself some credit. I even go as far as to say out loud: “right, I didn’t achieve x and y but I DID achieve z!”

If you haven’t achieved any of your goals, ask yourself WHY you didn’t. Be objective. Consider the following questions.

Were your goals too big/vague?

I’m all for being ambitious, but sometimes, they need to be broken down into manageable chunks. If it’s a regular occurrence that you’re not meeting your goals, this is highly likely to be the reason why.

I have monthly and weekly goals which are then broken into my daily to do lists. It may seem excessive, but it really works for me. If you’re making monthly blogging goals, I’d definitely encourage you to at least split them up into weekly objectives, too. This makes it seem much less overwhelming.

Were you having a rough time?

Mental health wobbles are one of the top causes of a hiccup in my productivity. My brain seems to shut down. I can’t think straight. Consequently, I can’t get much done.

Unfortunately, this does send me down a nasty route of being unnecessarily hard on myself. Occasionally, this sometimes reaches the point of me wanting to give up my blog altogether, which is irrational and unreasonable. You have to quickly stop any of those thoughts in their tracks.

If you’ve been struggling, it stands to reason that you may not have accomplished as much as you wanted to. That’s okay! Don’t allow it to escalate further by then punishing yourself about it, too.

Invest some time in self care. Rest, recharge and regroup.

Did something else come up?

You’ve got your goals all planned out, then life throws a curveball in your path. Sometimes, things come up. You can’t plan for them. They just happen. Often, this means our blogging goals have to be put on the back burner while other things take priority.

Frustrating as these situations are, it’s just the way it goes sometimes. There’s absolutely nothing wrong with it. If you’ve had to prioritise another area of your life, that’s no reason to feel like a failure.

Even in the context of blogging, you may have focused more on one area than another – even without realising it. The truth in all areas of blogging is that you get out what you put in. Naturally, no one can be present on all platforms at once. So, if you’ve been spending more time on Instagram, your Twitter growth may have struggled because of it.

Was it actually in your control?

Scrolling through social media, I see a lot of people feeling down in the dumps because they didn’t get a certain amount of views, or they’re just shy of a set follower count. I have no issue with anyone making goals on this basis, but remember that there’s only so much you can do.

Blogging views can vary a lot from one month to the next. Sometimes, the more I try to gain followers on Twitter or Instagram, the less I get. I actually gain more in some months when I barely tweet at all!

By all means, give yourself a guideline, but don’t stress too much if you fall short.

Were you procrastinating?

If all the other possibilities are out, then it is time to take a look at yourself. No, not because you’re useless, but perhaps you weren’t as proactive as you should have been. With that comes more questions.

If you’re aware you were procrastinating, it’s important to identify the reasons. This could come back to your goals being too large, or the fact you were having a rough time. Perhaps you’re struggling with blogger’s block and feeling fed up. There can be all sorts of reasons and not a single one is because you’re a lost cause – I promise!

Have a think about why you maybe haven’t been as enthusiastic as usual and act accordingly.

Step three: action.

The most important thing is that you don’t allow a setback to keep you down. You need to revise your plans and get ready to smash your goals next time around.

If you don’t already, you could try writing out your goals and plan of attack in a notebook. This way, you can come back to it if you begin to lose focus.

Maybe you need to try a different approach altogether, as your current goal setting method isn’t working for you. My blogging buddy, Rebekah, has a fantastic post about creating smart goals you’ll stick to.

If you’ve got a lot on your plate, consider if taking a break could be beneficial. Even if it’s just a few days or a week while you regain some balance.


To conclude, I think blogging goals are important to keep a sense of direction. Nevertheless, if they continually make you feel down, it could be good to take a break from making them. Just blog for the fun of it instead!

Otherwise, stick with it. It’s easy to forget that, at some point or another, everyone misses the mark when it comes to their blogging goals. I love seeing people celebrating their milestones on social media but it can be difficult when you haven’t. Don’t let it cloud your judgment. It’ll be your turn soon enough!

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  1. 27th February 2019 / 11:24 am

    This was such a timely post Ruth! I greatly appreciate it. I too tend to be überly hard on myself when my goals aren’t achieved in the timeframe I wanted. Nonetheless, I’ve learnt that resilience and patience are key. Keep up the awesome posts! xx

    • ruthinrevolt
      1st March 2019 / 9:52 am

      Absolutely! It’s hard to change that mindset, but we can do it. Thanks for commenting! 🙂

  2. 27th February 2019 / 1:19 pm

    This is such a refreshing post to read, Ruth, sometimes I think making ambitious goals takes a bit of the joy out of blogging. I’ve never been sure how people can reach x amount of followers by a certain date, surely it just happens when it happens 🙂 That said, I do like to have a few daily goals like ‘reply to comments, take photos for next post, etc’. But I’m learning that if I don’t get it all done then that is okay too, there is always tomorrow. Like you say, life happens or we might be having a bad mental health day, so being kind to ourselves is really important. Very well written post and the colourful stationery is making my eyes very happy too <3 xx

    Bexa |

    • ruthinrevolt
      1st March 2019 / 9:54 am

      Exactly! I used to set follower goals, but it meant I was too focused on making them happen, so I was spending all of my time on social media. Now I just take it as it comes and feel like I have more freedom to do other things. Daily goals are great, though, and I always make a note of mine so I have some idea of what I need to be doing 😉

  3. 28th February 2019 / 8:34 am

    Another fab post, Ruth ! You always manage to nail it, it’s like your in sync with my thought train. I love my blog, I’ve worked so hard on it but it also causes me a lot of stress. There are days when I feel I sit there not having a clue what I’m doing or where I’m going with it all. Procrastination is my middle name !
    It’s ironic that I blog about mental health and wellbeing, yet my blog often messes with my own mental wellbeing!
    It’s a journey, sometimes we stray away from our path, but I suppose that’s ok. We are human after all.
    Thank you for reminding me, I am not alone x

    • ruthinrevolt
      1st March 2019 / 9:55 am

      Awww, you are very welcome! I suppose if we’re stressed about it, it’s just because we care so much about our work 😉

  4. 28th February 2019 / 2:07 pm

    Great post! I used to be super hard on myself whenever I didn’t reach my blogging goals. However, I am looking at it differently and instead, I’m looking at what I have achieved. I made it a goal of mine to leave comments and show more support to other people’s blog, which I have done. I have had a few things throwing a spanner in the works, and I’ve had to learn to accept that sometimes things get in the way.

    Jess xxx ||

    • ruthinrevolt
      1st March 2019 / 9:56 am

      I’m glad you’re learning to think about what you’ve achieved rather than focusing on the things you didn’t reach. I know how hard that can be! Those are great goals and it’s wonderful that you’re managing to achieve them! 🙂

  5. Amber
    28th February 2019 / 4:30 pm

    This was a really good post to read actually. I’ve just posted a blogging goals post and I find the hardest thing isn’t not meeting the goals but the feeling of accountability. That’s why I don’t actually post if I have met last month’s goals anymore I just add a vague comment about whether or not they went well. My goals are really ambitious this month but I think I work best when there’s a little bit of pressure, as long as that pressure isn’t going to hurt me.

    Amber x |

    • ruthinrevolt
      1st March 2019 / 9:58 am

      That’s true. I think a vague comment is more than enough – I always like to know how people are getting on, but that can just be as simple as “I’m going in the right direction”, haha. Best of luck with your goals, lovely!

  6. 28th February 2019 / 5:06 pm

    This was really helpful and it’s important to be doing this when / should our plans and goals fail! Sometimes (or maybe a lot of times) it is out of our control and we shouldn’t beat ourselves up over it. The goal is to stay optimistic and try harder next time! Thank you for sharing Ruth!

    Geraldine |

    • ruthinrevolt
      1st March 2019 / 9:59 am

      Exactly! Thanks for commenting, Geraldine! 😀

  7. 28th February 2019 / 8:39 pm

    Love this. A lot of this can be applied to life goals as well. I personally don’t like setting super specific blog goals, especially when it comes to follower numbers because I don’t want to be disappointed. Instead, I merely aim for growth and it pretty much always happens and that means I was successful. I think when it really comes down to it, whether it’s blogging or life goals, there will be failures some times, and once we come to accept that then we will be better off. Sure failure sucks, but it happens, and just means you get to try again next month or next year.

    • ruthinrevolt
      1st March 2019 / 10:00 am

      Very true! I’ve moved into a similar mindset to yours these days and just hope for continued growth rather than a specific number. It’s much less stressful and there’s far less pressure. I’m not very good at dealing with failure, but you’re definitely right about it being an inevitable part of the process.

  8. 28th February 2019 / 10:02 pm

    You always upload helpful posts that literally respond or related to what I’m currently going through <3 #perfecttiming

    Ok, you're right about it being ok to not meeting your goals because what you don't finish today, you can finish tomorrow. My main issue was scheduling too much to do in the day because I wanted to get so much done. I used to publish 3x/wk but now I publish once per week. Although my site views and visitors went down a bit, so has my stress. I feel way more productive doing less because I can take my time and focus on one thing at a time. I just need to work on not scrolling through Twitter so much lol! Thanks for sharing your productivity tips, it makes a big difference for me and I'll apply some of the other things I learned from you too 🙂

    Natonya |

    • ruthinrevolt
      1st March 2019 / 10:03 am

      Oooh, I definitely get that! I’m overly ambitious with my to do lists sometimes and then wonder why I only managed to do half of it :’) But I think it’s something you learn as you go as you discover what you can fit into the time you have. I’m so glad you’ve found something that works for you, though, and that you feel less stressed!

  9. 1st March 2019 / 1:21 pm

    It’s been 2 years of blogging, podcasting and YouTubing, and I finally GET what you are saying about the balance between setting goals, getting things done, and giving us a break if we fall short. Your post really sums it up well by saying if I know I have done all that we can-given the ebbs and flows of life—then even we are tempted to beat up on ourselves, we look back to see what good things have been accomplished. (Doing a round up newsletter every month helps us go back in and pat ourselves on the back for all that has happened.) That way, when we plan forward, we can either adjust our goals or put some to the top of the list to make sure they get done. Thanks for sharing the behind the curtain side of blogging.

    • ruthinrevolt
      7th March 2019 / 10:09 am

      I’m glad you’ve realised the importance of it. A round up newsletter is definitely a great way to reflect and recognise the great things you’ve done! 🙂

  10. 20th March 2019 / 9:04 pm

    I find setting myself blogging goals really motivating but this year I’ve taken a bit of a step back from numeric goals and I’m focusing on growth in general. I’ve found I’m getting less stressed and worked up each month if I’m not where I wanted to be and I am seeing results so far this year!

    Abi |

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