Body Positivity and the Fashion Industry [Guest Post By Claire]

Body Positivity and the Fashion Industry [Guest Post By Claire]

The last guest post about body positivity was a huge hit, so I figured you would all enjoy another one. Today, Claire is delving deeper into the relationship between body positivity and the fashion industry.


For decades, the fashion and beauty industry has been so innovative in terms of design. Yet, so limited when it comes to actual people consuming its products and ideas. With their catwalks, campaigns, magazine covers, and retouched images beyond recognition, they have created a culture of beauty universality. It’s one that is evidently unrealistic and in a clash with real life. It has brought about a slew of changes in how we perceive ourselves, as well as what we expect from ourselves.

On a more positive note, the very highest ranks of fashion designers have noticed the gap between real beauty and its fake representation. So, they have decided to make a difference and use their creations to take a different, more inclusive stand.

Changes to the size chart

Ashley Graham, a celebrated influencer and a model has made history several times since her debut in the Michael Kors collection in 2017. From that moment, this beautiful woman has shown several times over that beauty comes in all shapes and sizes. Her own attitude while strutting that black bodycon dress proved the world, but mostly fashion, wrong.

After this designer’s leap forward into greater diversification, more collections started boasting incredibly gorgeous ladies well above the traditional size 12. This year, she once again caused a positivity stir in the beauty ranks by landing a Revlon contract with a statement that “Lipstick does not have a size.” Hopefully, we will be seeing much more of her and other ladies like her taking a stand for real-life beauty.

Beach-ready redefined

If you’re getting sick of those cliché ads that invite you to get ready for summer in order to have a beach body, you’re not alone. We’ve all been there! We’ve felt nauseated with the very idea that only physiques deserve showing off their looks in a swimsuit, or at least feeling normal while doing so. The thus-far pushed beach-body campaigns have made many women feel miserable in their own skin every summer. That is until Swimsuits for all took over the throne.

Sneak a peek at their Instagram page. It’s a splash of constant positivity, empowering messages, and an invitation to live and enjoy your life to the fullest – no matter your size, shape, shade, or age. You’ll see Ashley in there, too. Even more importantly, so many other models that are ready to take on the world of swimwear by storm, sexy and sensual as hell.

Athleisure with a diverse twist

Another campaign that busts the truth of just how deep these beauty stereotypes and issues go is every athlete’s favorite brand that recently decided to include a Swedish model with unshaven body hair in their commercials. Once again, Adidas and other brands in the sports and athleisure realm are doing their best to inspire you, the human being, to be yourself the way you wish to be.

They are debunking a multitude of beauty myths and showing how causing an outrage is what the world needs to see its own self-imposed, mind-bogglingly stupid limitations. They are letting you know that you don’t have to be a fitness model, wear a bucket-load of makeup and have glossy legs to be proud of yourself or to feel comfortable, powerful, and capable in your own skin. And until the world’s only comment to such statements becomes “it’s about damn time”, we’ll still have many lessons to learn.

Genuinely beautiful

Although Dove was among the pioneers in their fight against beauty stereotypes and creating fake perfectionism, there are so many brands emerging nowadays that show the same appreciation for our natural looks. The likes of Aerie and Missguided have started leaving out retouching out of their practice for the purpose of celebrating authenticity. Some of them, including Missguided, didn’t even make an official statement until customers began noticing the difference.

In an effort to start presenting our bodies the way they actually look, the fashion industry has finally started to take a stand against beauty bullying. Hopefully, the youngest of fashion consumers still have time to free themselves of the molds and patterns they have become accustomed to, for the sake of their own health. After all, fashion and beauty industries should strive to teach us how to love ourselves. Not constantly look for ways to alter ourselves.

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You can follow Claire on Twitter.


I, for one, found that fascinating and empowering! Who’s with me?

Got a few extra minutes to spare? Make sure you read Alex’s post about smiling from last week!

1 Comment

  1. 5th November 2018 / 8:10 pm

    It is so great that the fashion and beauty industry is starting to promote all shapes and sizes. I just checked out the Swimsuits For All insta and it is so refreshing to see, all the models look so beautiful, happy and healthy. That is so positive, empowering and gives out a really powerful message. I think the more accounts like this, the world will be a happier place, as people will stop comparing and putting unrealistic expectations on themselves and just be happy in their own skin. Thank you so much for sharing the positivity Claire and Ruth <3 xx

    Bexa | http://www.hellobexa.com

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