Over the weekend, Pinterest Communities were added to the platform. You may have never heard of them, or you may have seen the term popping up here and there. In any case, you might be wondering what they are, and what the point of them is.
The general rule of thumb is that Pinterest is a search engine, rather than a social media platform. However, it seems this feature nudges them slightly closer to social media status.
How do Pinterest Communities work?
Pinterest Communities seem to be built on the same idea as Facebook groups. A place where people can come together to discuss a common interest (in our case, blogging.)
Much like Facebook groups, you join the community of your choice and you can post to a feed – including posting images and links. You can like or comment on posts from others, too. These features are what set them apart from group boards.
If you’re posting to the feed, you can add an existing pin to your post and direct people to your content. It’s important to be aware that everything you pin is taken into account – not just pins from your site.
What I particularly like is that when you do add an existing pin, you have a search feature, so it makes life much easier.
As you can see, there is also an “All Pins” tab which allows you to search for content across Pinterest, not just what you’ve already added to your boards.
In addition to posting inside the community, you are now given the option to share a pin to a community when you open it while browsing Pinterest as normal.
How can Pinterest Communities help you?
If you’re new to blogging, it’s likely there are going to be plenty of communities for you to join to learn tips and tricks. If you’re a seasoned blogger, it’s a whole new way to meet and connect with others. You can bring value to members by answering their questions, for example, or sharing your best work.
As this feature grows, I imagine we will see communities for all sorts of blogging niches popping up!
Speaking of which… you can also create a community of your own. Names are exclusive so once you’ve bagged the name you want, nobody else can have it. Make sure you implement good SEO, as you would with your pins and board descriptions. This will increase the chance of your community being found.
One thing to note – and this is something I’m not so keen on – it seems people don’t have to request to join. They simply have to find your board and click join. That’s it. While it might be good for growth, I always think a little quality control is a good idea!
Regardless, Pinterest Communities gives you the potential to grow your audience in a new way. Exciting, right?
How can I access Pinterest Communities?
When I tried to do this on my laptop, I had no luck – they weren’t on there. So, it seems, right now, to access communities, you have to do it on mobile. You may already have the tab in your app!
If not, click this link on your phone which will take you to my Blogging 101 community inside the app. When you join, the communities tab will be added to your app and will now appear on your account when you access it on a browser, too.
I also have a Mental Health Bloggers Community if anyone would like to join it.
It looks like Pinterest are going to be pushing this feature, so I’m intrigued to see how it develops over the coming months. What are you thoughts on Pinterest Communities?
If you’re struggling to get your head around Pinterest, why not try this e-course*? It taught me everything I needed to know! *Please be aware this is an affiliate link. At no additional cost to you, I will earn a commission if you purchase the course through my link (yay!).