What are Pinterest Communities?

What are Pinterest Communities?

Over the weekend, Pinterest Communities were added to the platform. You may have never heard of them, or you may have seen the term popping up here and there. In any case, you might be wondering what they are, and what the point of them is.

The general rule of thumb is that Pinterest is a search engine, rather than a social media platform. However, it seems this feature nudges them slightly closer to social media status.

How do Pinterest Communities work?

Pinterest Communities seem to be built on the same idea as Facebook groups. A place where people can come together to discuss a common interest (in our case, blogging.)

Much like Facebook groups, you join the community of your choice and you can post to a feed – including posting images and links. You can like or comment on posts from others, too. These features are what set them apart from group boards.

Pinterest Communities Newsfeed

If you’re posting to the feed, you can add an existing pin to your post and direct people to your content. It’s important to be aware that everything you pin is taken into account – not just pins from your site.

What I particularly like is that when you do add an existing pin, you have a search feature, so it makes life much easier.

Pinterest Communities Search

As you can see, there is also an “All Pins” tab which allows you to search for content across Pinterest, not just what you’ve already added to your boards.

In addition to posting inside the community, you are now given the option to share a pin to a community when you open it while browsing Pinterest as normal.

Share to Pinterest Communities

How can Pinterest Communities help you?

If you’re new to blogging, it’s likely there are going to be plenty of communities for you to join to learn tips and tricks. If you’re a seasoned blogger, it’s a whole new way to meet and connect with others. You can bring value to members by answering their questions, for example, or sharing your best work.

As this feature grows, I imagine we will see communities for all sorts of blogging niches popping up!

Speaking of which… you can also create a community of your own. Names are exclusive so once you’ve bagged the name you want, nobody else can have it. Make sure you implement good SEO, as you would with your pins and board descriptions. This will increase the chance of your community being found.

One thing to note – and this is something I’m not so keen on – it seems people don’t have to request to join. They simply have to find your board and click join. That’s it. While it might be good for growth, I always think a little quality control is a good idea!

Regardless, Pinterest Communities gives you the potential to grow your audience in a new way. Exciting, right?

How can I access Pinterest Communities? 

When I tried to do this on my laptop, I had no luck – they weren’t on there. So, it seems, right now, to access communities, you have to do it on mobile. You may already have the tab in your app!

Pinterest Communities In App

If not, click this link on your phone which will take you to my Blogging 101 community inside the app. When you join, the communities tab will be added to your app and will now appear on your account when you access it on a browser, too.

I also have a Mental Health Bloggers Community if anyone would like to join it.

What are Pinterest Communities and how can they help you? Your questions answered

It looks like Pinterest are going to be pushing this feature, so I’m intrigued to see how it develops over the coming months. What are you thoughts on Pinterest Communities?

If you’re struggling to get your head around Pinterest, why not try this e-course*? It taught me everything I needed to know! *Please be aware this is an affiliate link. At no additional cost to you, I will earn a commission if you purchase the course through my link (yay!).

What are Pinterest Communities - everything you need to know about Pinterest's latest feature
Everything you need to know about Pinterest Communities
Pinterest Communities - the social side of Pinterest

31 Comments

  1. 1st October 2018 / 12:01 pm

    I know what you mean about quality control Ruth! Other than that I’m super excited for this new feature. It’s kind of like an informal tribe / chat forum ?! I set one up to help others unlock the feauture too and now I’m like hmmm best think of some things to do for it 😂 I didn’t think past the set up haha! It’s exciting that they have been so low key about it. I couldn’t even find a tutorial from Pinterest themselves!

    Rach

    • ruthinrevolt
      Author
      2nd October 2018 / 11:13 am

      Yeah, the fact they didn’t make a big deal out of it definitely makes it more exciting! I’m definitely looking forward to seeing how it grows, and to discover its potential.

  2. 1st October 2018 / 12:41 pm

    This will be interesting! Thanks for sharing Ruth… I had no idea this was even a thing.

    • ruthinrevolt
      Author
      2nd October 2018 / 11:13 am

      You’re welcome! 🙂

  3. 1st October 2018 / 1:35 pm

    Hi Ruth! Thanks for sharing! How do you create a link to the community?

    • ruthinrevolt
      Author
      2nd October 2018 / 11:14 am

      Hi Jessie, I sent you a message on Twitter so I could include images 🙂

  4. 1st October 2018 / 2:36 pm

    This was so interesting to read! I’ve not heard of Pinterest Communities so thank you for sharing and keeping us up to date with the latest! Pinterest still baffles me slightly and I just go on there for kittens and hair cut ideas ha ha. Although I’ve just joined your community and intend to check out this new feature very soon! Thanks again Ruth, such a helpful and informative post <3 xx

    Bexa | http://www.hellobexa.com

    • ruthinrevolt
      Author
      2nd October 2018 / 11:14 am

      Kittens and cute hair ideas are as good a reason as any, if you ask me! 😂 Thanks for joining my community, Bexa! xx

  5. 1st October 2018 / 2:52 pm

    I was just about getting my head around Pinterest in general and then they go and make life even more confusing! Ah man, thank god you’re here to save us Ruth. Definitely bookmarking this to come back to, I think I need to spend a solid week just getting to grips with Pinterest.

    Cordelia || cordeliamoor.com

    • ruthinrevolt
      Author
      2nd October 2018 / 11:16 am

      That’s what happens to me with Instagram, I think I’m finally getting somewhere and then they switch something up 😂 You’ll get there, don’t worry!

  6. 1st October 2018 / 6:28 pm

    There are so many new social media things coming out especially for pinterest. I don’t think anyone is ever 100% clued up on it! I do enjoy the visual aspect of it, makes searching, researching and connecting with people far more easier.

    Laura / https://laustworld.blogspot.com/

    • ruthinrevolt
      Author
      2nd October 2018 / 11:17 am

      I completely agree – things are constantly changing so it’s hard to nail it completely.

  7. 1st October 2018 / 6:46 pm

    I’m completely lost about Pinterest, Brian’s much better acquainted with it than me.
    Thank you for keeping us informed – I’ve learnt a lot about Pinterest from your posts alone haha!
    Great post as usual! 🧡

    • ruthinrevolt
      Author
      2nd October 2018 / 11:17 am

      Awww! It does take a bit of work/experimenting to figure it out. Thank you, Chelsea 🙂

  8. 2nd October 2018 / 12:15 am

    I haven’t seen the communities feature yet. But I also think it will be like a tribe/chat sort of thing. Thank you for sharing Ruth, I love finding out about new helpful things before they happen where I am.

    • ruthinrevolt
      Author
      2nd October 2018 / 11:20 am

      Yep, that’s pretty much what it is! 🙂

  9. 2nd October 2018 / 9:26 am

    This was really insightful about Pinterest. I use Pinterest at the moment but not as often as I should. I think I just need to get my head around it a bit better. Thanks so much for sharing this post and explaining Pinterest communities 💜

    • ruthinrevolt
      Author
      2nd October 2018 / 11:20 am

      No problem at all! 🙂

  10. 2nd October 2018 / 12:43 pm

    I discovered Pinterest communities a little while ago and they definitely have changed the exposure to my blog! They’re so helpful!! =)

    • ruthinrevolt
      Author
      4th October 2018 / 3:54 pm

      Yay, that’s awesome!

  11. 3rd October 2018 / 12:48 am

    Thanks for sharing this info Ruth. I would definitely check this out:)

    • ruthinrevolt
      Author
      4th October 2018 / 3:55 pm

      My pleasure!

  12. 3rd October 2018 / 4:27 am

    Be Careful about going crazy with creating communities. Join this community by Pinterest (https://pin.it/45pnsjriszm3fp). You will find a conversation that they are deleting communities if you create too many. I asked him what the limit is and he said it is not set at the moment but it would most likely be 5 per person.

    If you are on your desktop, all you have to do to get the communities to show up is to join a community. You can do that just by joining Ruth’s link in her post. Then it will appear and you can create your communities.

    • ruthinrevolt
      Author
      4th October 2018 / 3:55 pm

      Thanks for the warning, Jen.

  13. 3rd October 2018 / 8:15 am

    I hadn’t seen the community feature yet but I’m very interested to see where they go with it. I’ve joined up to your blogging community. 🙂

    • ruthinrevolt
      Author
      4th October 2018 / 3:57 pm

      Awesome – thanks for joining! 🙂

  14. 3rd October 2018 / 9:57 am

    This was a great post for me to stumble upon, as I’m now working hard at growing my blog (as my daughter’s started school)! I hadn’t even heard of these before, so THANK YOU for explaining them so clearly.

    Tracy xxx

    https://bloggerbythesea.com

    • ruthinrevolt
      Author
      4th October 2018 / 3:57 pm

      No problem at all! Good luck with growing your blog 🙂

  15. 3rd October 2018 / 10:57 am

    I’ve had to take a step back from Pinterest because I’m just too busy to keep on top of everything but I’ve joined your mental health community in case I get some more time in the future! This is a great little rundown of the new feature, Pinterest can be a little confusing I think xx
    Alys
    https://alysjournals.com

    • ruthinrevolt
      Author
      4th October 2018 / 3:58 pm

      Awww, it’s wise to do that, though! Thanks for joining my community, anyway! 🙂

  16. 12th October 2018 / 2:07 pm

    Hey Ruth! I never heard of Pinterest communities but I am glad you wrote about this new concept. I am excited because it’s a new opportunity for growth and a chance to connect with like-minded people. Recently, I’ve felt the urge to use Pinterest more, clean up my account and dive deep into it’s resources for maximum benefits. I’m so glad you introduced this new concept to us!

    Natonya | http://www.justnatonya.wordpress.com

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