Dear struggling blogger,
I imagine you’re reading this because you’re feeling overwhelmed, or fed up, or any number of negative emotions. Perhaps things aren’t going the way you thought they would, or as quickly as you wanted. Maybe you just feel burnt out.
Just pause for a second. Take a deep breath. Then, breathe out all of that frustration.
At some point along the way, we are all a struggling blogger. It’s rare that anyone dives into this and flies. It takes hard work, time and commitment. Some of which you can see on the surface, and much of which goes on behind the scenes.
But, it also requires balance. If you sit and stare at the computer screen when you’ve got no inspiration, or frantically fresh your stats, you are bound to feel defeated.
Here’s my advice to you.
Keep things in context.
The lines between what we want and what we think we need to do get blurry quickly. Many of us start with simple intentions and end up stumbling into the numbers game. We end up thinking we need x amount of Instagram followers, and however many views. I’ve said before that it’s okay to care about stats, but it shouldn’t be the biggest factor.
When you see people celebrating their wins on social media, don’t let it get you down. Focus on your own goals. Is blogging a creative outlet? Did you start to help people? Whatever your reasoning was, I’m sure it’s more than likely something more substantial than figures.
What does blogging bring to your life that can’t be measured? Think of that. Keep looking at the bigger picture.
I also recommend reading What Does Being A Successful Blogger Mean? by Megan Elizabeth.
Life gets in the way sometimes.
Have you ever followed a blogger and caught yourself wondering how on Earth they manage to juggle it all? Has that ever descended into you questioning why you can’t do the same thing and feeling upset about it?
Everyone is different. We are all on different journeys, and at different places in them. What we can cope with is dependent on us. It doesn’t make anyone better or worse – just different.
You may have a lot on your plate which requires your attention. Your mental health may be having a wobble. You might be trying to squeeze in extra time with your family. There may be other hobbies you want to explore. You could be embracing the great outdoors and spending more time in nature. Whatever the reason is, don’t put extra pressure on yourself. Know it’s okay to live your life and let blogging wait.
Try something new.
Switch up your layout. Research alternative Pinterest strategies. Follow new people on Instagram. Experiment with a new writing style. You get the idea.
If you’ve been blogging for a while, maybe it all just feels a bit stale. You feel like you’ve explored every option, and exhausted all other possibilities. I highly doubt that’s true.
Do some research. You’re more than likely to discover a technique you haven’t thought of. Breathe a bit of new life into your blog or social media by trying different techniques and strategies. You’ll probably feel more engaged because it’s refreshing, and your audience may appreciate it, too!
Ask for help.
The blogging community is a basket of good eggs. It’s unfair to expect anyone to do the work for you or provide a miracle solution to achieve success, but don’t be afraid to ask someone for their opinion.
Keep in mind they may be busy themselves and not necessarily able to help, but I imagine most would try.
If you’re very serious about pursuing blogging and have a little extra cash at your disposal, there are also blogging coaches out there who will help you for a fee.
Remember: blogging should be (mostly) fun.
There are parts of blogging I do not enjoy – like keyword research and scheduling social media content. Overall, though, it encompasses a lot of things I love. If you feel the same way, then try not to let other factors cloud your judgement.
I’m a firm believer in doing things in life you enjoy. Even if you are doing this as a career (or working towards it), it should be because you’re passionate about it and want to make a living from something which makes you happy.
If blogging is no longer hitting the mark and you find yourself feeling tired of it all, there are two things to consider:
It’s okay to take a break.
You wouldn’t think it, the way we all squeeze blogging in to every spare second. However, the only person who’s permission you need to take a breather is your own. If blogging isn’t fun anymore, then it’s time to reevaluate.
There’s this fear which grows inside us and tricks us into thinking that, if we take some time off, we’re going to return to a ghost town. That is a risk. The internet is a fickle place, after all, but it’s not as much as likely as we think. If you’ve been engaging in the community and have a loyal audience, they will still be here when you get back. They don’t want to see you run yourself into the ground.
It’s okay to walk away.
The nice bit of advice would be to not give up, yet I don’t think feeding into that mentality would be completely healthy.
You know, blogging isn’t for everyone. The only way to know is to try. If you’ve given it a go and it’s simply become another source of stress in your life, is it really worth continuing? It’s not a personal failure, it’s just not “your thing.”
Admitting this is hard, especially if you’ve put a lot of time and effort into it. But it’s important to question if you’re just wasting your time and energy? You could be using them towards something else which DOES work for you.
The key here is to be honest with your audience. Though you don’t owe anyone an explanation for living your life, it’s nice to let them know you’re okay, but your priorities have changed.
Consider another perspective.
Ask yourself this: if one of your favourite bloggers decided to take time off, how would you feel?
I’m going to assume the answer is something along the lines of understanding. Therefore, people will probably feel that way towards you, and you should grant yourself the same compassion.
Plenty of bloggers I know have decided they needed to have a break, and there has never been any ill feeling towards them. Anyone who runs a blog knows how difficult it can be. They’ll understand.
What I want you to remember, dear blogger, is that you’re not alone. At some point or another, almost every one, if not all, of us will end up where you are now. Some people bounce back, some call it quits, and that’s your call. Put yourself first. Do what’s right for you.
Just know, one way or another, things will work out as they’re supposed to.