The other day, I was checking my social media and was very surprised to see my monthly unique viewers on Pinterest was 2.2 million. Um, what?
In my excitement, I shared my news on Twitter and, naturally, a lot of people wanted to know how I made it happen so quickly. I’d love to take the credit, but there are various tools I used and the reality is, I did very little work. Regardless, here are the (not so) secret weapons which helped me achieve this exciting milestone.
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1. A business Pinterest account
If you’re just starting out with Pinterest, make sure you get set up as a business account, rather than a personal account. This gives you access to analytics to track your progress and see your growth, like so:
If you currently have a personal account and would like to switch to a business one, that’s possible! You can find the details here.
2. Pretty pins
If you want your pins to do well, they need to look good. I use Canva to create all of mine. Vertical pins tend to perform the best on Pinterest, so I either use the “Your Story” template, or the “Infographic” template.
I’ll be honest: creating consistent pins is a good idea, and something I should probably work on! Mine are varied, although I try and have the same shade of pink in most of them to link them back to my blog and my social media. However, sometimes, I go for something completely different, but I always make sure they are bright and colourful! For a better example of gorgeous and consistent pins, check out Jade’s Pinterest. She puts me to shame!
And MAKE SURE YOU PUT YOUR PINS IN YOUR POSTS! I love sharing content on Pinterest and when I come across amazing content, that’s my go to. If you don’t have a pin for me to do it, I’m kind of stuck!
Now, Tailwind* isn’t essential to be successful on Pinterest, but it speeds up the process. You can try Tailwind for free to get a feel for it, but if you’re anything like me, you’ll find it quite limited. I quickly moved to a paid plan and it’s been money well spent.
Tailwind is basically a scheduling tool for pins. Another fantastic feature it has is Tailwind Tribes and these are available for free as long as you have a Tailwind account. They are similar to Pinterest group boards. I actually prefer them to group boards on Pinterest – I find the members are generally more engaging, and you are able to see if your pins are being shared by others. More information about Tailwind Tribes is available here.
I’d love to say I cracked Pinterest by myself, but I didn’t. This e-course* taught me everything I know. I assure you, it’s a worthwhile investment. Once you’ve bought it, you can access it at any time, so if you need a refresher, it’s there! I’m actually going to set aside some time to revisit it to see if I can make any improvements.
I’m pretty sure I’d be in trouble if I shared all of the information it contains, so what I will say is this: before I completed this course, I was completely lost and had no idea where to start. As you can see, it covers everything you could possibly need to know to dive into the world of Pinterest! It’s incredibly easy to follow and broken down into manageable chunks so you can tackle a little bit at a time.
How does Pinterest help my blog?
Pinterest is a search engine, more than it is a social media platform. As long as you are treating it in the same way and optimising your content in a similar way, it has the potential to drive traffic to your blog.
It’s important to be aware that while my viewers on Pinterest were at 2 million, I certainly wasn’t getting that many on my blog! If you look again at the analytics image, my engagement is much lower meaning a large number of those people aren’t clicking through. As a result of this, there are people who will say the monthly average viewers don’t matter and, for the most part, they are correct. Similarly to anything else with blogging, it’s the engagement which counts. That being said, I choose to look at it from the perspective of that’s how many people I have reached and while they didn’t all translate to blog views, it means I got myself in front of all those people. I’m certainly not complaining!
There have been occasions where Pinterest has brought in a lot of traffic for me. My post about anxiety did particularly well from it! I believe it depends on your content. I’m aware some of my posts are not always suitable for Pinterest and there are certain types of things which will do well on there, and others which won’t. As I’m never too sure which way it will go, I pin all of my content on there anyway. Nothing ventured, nothing gained, right?
I hope this has solved the mystery of how I achieved this success on Pinterest so quickly, and fingers crossed, it enables you to do the same!