How to Reach 2 MILLION Viewers on Pinterest

How to Reach 2 MILLION Viewers on Pinterest

Ruth In Revolt - Viewers on Pinterest

The other day, I was checking my social media and was very surprised to see my monthly unique viewers on Pinterest was 2.2 million. Um, what?

In my excitement, I shared my news on Twitter and, naturally, a lot of people wanted to know how I made it happen so quickly. I’d love to take the credit, but there are various tools I used and the reality is, I did very little work. Regardless, here are the (not so) secret weapons which helped me achieve this exciting milestone.

Please be aware that this post contains affiliate links, which are marked with an asterisk. At no additional cost to you, I will earn a commission if you purchase the product through my link (yay!). If you would like to know more, please read the full disclosure policy.

1. A business Pinterest account

If you’re just starting out with Pinterest, make sure you get set up as a business account, rather than a personal account. This gives you access to analytics to track your progress and see your growth, like so:

2 Million Viewers on Pinterest

If you currently have a personal account and would like to switch to a business one, that’s possible! You can find the details here.

2. Pretty pins

If you want your pins to do well, they need to look good. I use Canva to create all of mine. Vertical pins with a 2:3 ratio tend to perform the best on Pinterest. Mine are 600px x 900px.

Your Story Template

I’ll be honest: creating consistent pins is a good idea, and something I’m working to improve. For a better example of gorgeous and consistent pins, check out Jade’s Pinterest. She puts me to shame!

And MAKE SURE YOU PUT YOUR PINS IN YOUR POSTS! I love sharing content on Pinterest and when I come across amazing content, that’s my go to. If you don’t have a pin for me to do it, I’m kind of stuck!

3. Tailwind*

Now, Tailwind* isn’t essential to be successful on Pinterest, but it speeds up the process. You can try Tailwind for free to get a feel for it, but if you’re anything like me, you’ll find it quite limited. I quickly moved to a paid plan and it’s been money well spent.

Tailwind is basically a scheduling tool for pins. Another fantastic feature it has is Tailwind Tribes and these are available for free as long as you have a Tailwind account. They are similar to Pinterest group boards. I actually prefer them to group boards on Pinterest – I find the members are generally more engaging, and you are able to see if your pins are being shared by others. More information about Tailwind Tribes is available here.

4. Mastering Pinterest with Ell*

I’d love to say I cracked Pinterest by myself, but I didn’t. This e-course* taught me everything I know. I assure you, it’s a worthwhile investment. Once you’ve bought it, you can access it at any time, so if you need a refresher, it’s there! I’m actually going to set aside some time to revisit it to see if I can make any improvements.

I’m pretty sure I’d be in trouble if I shared all of the information it contains, so what I will say is this: before I completed this course, I was completely lost and had no idea where to start. As you can see, it covers everything you could possibly need to know to dive into the world of Pinterest! It’s incredibly easy to follow and broken down into manageable chunks so you can tackle a little bit at a time.

Pinterest with Ell

How does Pinterest help my blog?

Pinterest is a search engine, more than it is a social media platform. As long as you are treating it in the same way and optimising your content in a similar way, it has the potential to drive traffic to your blog.

It’s important to be aware that while my viewers on Pinterest were at 2 million, I certainly wasn’t getting that many on my blog! If you look again at the analytics image, my engagement is much lower meaning a large number of those people aren’t clicking through. As a result of this, there are people who will say the monthly average viewers don’t matter and, for the most part, they are correct. Similarly to anything else with blogging, it’s the engagement which counts. That being said, I choose to look at it from the perspective of that’s how many people I have reached and while they didn’t all translate to blog views, it means I got myself in front of all those people. I’m certainly not complaining!

There have been occasions where Pinterest has brought in a lot of traffic for me. My post about anxiety did particularly well from it! I believe it depends on your content. I’m aware some of my posts are not always suitable for Pinterest and there are certain types of things which will do well on there, and others which won’t. As I’m never too sure which way it will go, I pin all of my content on there anyway. Nothing ventured, nothing gained, right?

I hope this has solved the mystery of how I achieved this success on Pinterest so quickly, and fingers crossed, it enables you to do the same!


4 things you need to reach 2 million viewers on Pinterest


  • Lisa McLachlan 16th July 2018 at 11:47 am

    I feel a bit like a stuck record but THANK YOU again, Ruth! This is such a helpful post and I’m definitely going to check out the ELL course. I did use Tailwind for a while on the free option but I never really got the hang of it so maybe once I’ve looked through the e-course it might be a better investment for me. You’re absolutely right though, Pinterest isn’t just a pretty collection of scrap boards, it’s a brilliant search engine too. In fact, I can probably justify the e-course as CPD because once I understand things a bit more I can promote Pinterest to my clients too – win, win! Brilliant post, thank you again for sharing and mega congrats on those views! xx

    Lisa |

    • ruthinrevolt 16th July 2018 at 12:25 pm

      My pleasure, lovely! The course is definitely a worthwhile investment. Pinterest and I just were not friends before I did it. I don’t even have a personal Pinterest account so it was completely foreign land to me – I had no idea where to start, or the best way to use it and it made everything so simple. 🙂 x

  • Hannah 16th July 2018 at 12:49 pm

    Thank you! I just love all your posts so much and this is so helpful. Honestly you’re just amazing x

    • ruthinrevolt 16th July 2018 at 12:56 pm

      Aww, you’re so kind! Thank you 🙂 x

  • Laura Allen 16th July 2018 at 12:54 pm

    Hey Ruth…oh my gosh HUGE congrats on the numbers… THATS INSANE!!!! I’ve been wondering how to boost my views too… I know NOTHING about tailwind….do you have a post on how to use and utilize that?? xoxo

    • ruthinrevolt 16th July 2018 at 12:57 pm

      Thank you! 🙂 I don’t personally, but if you search for it in Google, or even Pinterest itself, lots of other bloggers have covered it! x

  • Bexa 16th July 2018 at 2:22 pm

    Thank you so much Ruth for this detailed and useful post on Pinterest! You have done amazingly well to reach 1 million viewers in such a short space of time. I’m impressed! I’m definitely going to check out the e-course once when I get time and I really need to figure out Tailwind too. I have an account but it’s still a mystery to me 🙈. Thank you again lovely for sharing all your helpful Pinterest tips and suggestions, great post! 💖 xx

    Bexa |

    • ruthinrevolt 16th July 2018 at 2:29 pm

      My pleasure! 🙂 Tailwind can be quite confusing, but it’s definitely worth it when you get your head around it. If you have any questions, feel free to drop me a message and I’ll try and help! x

  • Mahiya 16th July 2018 at 2:32 pm

    These are truly some of the best ways to get the best out of pinterest.
    I wrote about pinterest too and uploaded today , what a coincidence:)

    • ruthinrevolt 16th July 2018 at 2:33 pm

      I know, I saw your post earlier! 🙂 Yours is great, too!

    • Kate 16th July 2018 at 4:24 pm

      Loved it too!

  • Catherine 16th July 2018 at 3:04 pm

    Great content, as usual 🙂

    • ruthinrevolt 16th July 2018 at 3:50 pm

      Thank you 🙂

  • Mark 16th July 2018 at 4:11 pm

    Always interest in how you get so many viewers. Comgrats

    • ruthinrevolt 16th July 2018 at 4:19 pm

      Thank you 🙂

  • Nicola 16th July 2018 at 4:53 pm

    I’ve had a Pinterest account for almost five years and never really understood it. It’s only recently that I’ve put in the effort to trying to figure it out because so many bloggers say they get a lot of traffic from there. I’ve been reading a lot of blog posts on the subject and just switched over to a business account as well as getting Tailwind. Next on my list is to learn how to use Canva properly to make beautiful pins!

    Thanks for this post, it has come at just the right time for me.


    • ruthinrevolt 16th July 2018 at 5:25 pm

      No problem! Good luck with Pinterest! 🙂 I know it has been an amazing source of traffic for other bloggers and I have no doubt it could be the same for you, too!

  • Michelle-Louise 16th July 2018 at 5:06 pm

    I don’t think I will ever have the time or patience for scheduling pins, it’s bad enough with tweets!

    • ruthinrevolt 16th July 2018 at 5:26 pm

      That’s very true! I find scheduling pins much easier, though, because Tailwind gives you the option to bulk schedule, so you can select several things at once and set them up, rather than each individual pin.

  • Mia 16th July 2018 at 6:38 pm

    Thank you!!! And congrats

    • ruthinrevolt 16th July 2018 at 6:38 pm

      No problem and thank you! 🙂

  • Quirky Writes 16th July 2018 at 7:04 pm


    First of all congratulations, that’s a great achievement!

    I love this post, the tips are great and it’s so nice of you to share it with everyone. Tailwind has been on my “to-try” list since very recently, as I’ve heard a lot of people trying and loving it. Now I want to try it even more!

    • ruthinrevolt 16th July 2018 at 7:54 pm

      Oh, I’d definitely recommend giving it a go! 🙂 Thanks for your lovely comment.

  • Delly (@dellybird) 16th July 2018 at 7:50 pm

    That is a lot of viewers! Thanks for the tips 🙂 I’ve never used pinterest in conjunction with my blog but the course sounds a really good way to learn more. Maybe after payday!

    • ruthinrevolt 16th July 2018 at 7:54 pm

      No problem! It really is a great course so if you want to know more, it’s the way to go. 🙂

  • Ell 16th July 2018 at 8:49 pm

    Love this!! So glad you found my course helpful! Thank you again for supporting and for the positive feedback!!!! 💓 keep up your amazing content beautiful!

    • ruthinrevolt 16th July 2018 at 9:03 pm

      Aw thank you so much! 💖 Your course was a dream! Loved everything about it and can’t recommend it enough to others. 🙂

  • Summer 16th July 2018 at 11:09 pm

    Tailwind has definitely been helping me step up my blogging game! I’m growing fast because of it. I’m on the track to 1 million viewers! I was there once before it was a bigger deal and then when analytics started showing, everything dropped for me. Got to look into that course!

    • ruthinrevolt 17th July 2018 at 1:40 pm

      I’m so glad you’ve found Tailwind useful, too! 🙂 I’m sure you’ll be there again in no time!

  • Journalist_in_training 16th July 2018 at 11:40 pm

    Still trying to learn tailwind but I think it’s really good (even the Trial version). Wow, congratulations on your achievement! Wish the best 🙋 kudos to you

    • ruthinrevolt 17th July 2018 at 1:41 pm

      Thank you 🙂

  • Natonya 16th July 2018 at 11:41 pm

    First congratulations on your 1M views, it’s something I rarely see from accounts. I’ve been so curious to how to use Pinterest for promoting blog posts. You explained it well but tailoring the pins to fit Pinterest as a search engine, now I think I have an idea to optimize my pins for better results. Your pins are pretty too <3 Thanks for sharing your tips.

    Natonya |

    • ruthinrevolt 17th July 2018 at 1:41 pm

      Thank you! 🙂 Hope Tailwind helps you grow!

  • Natonya 17th July 2018 at 12:04 am

    Just signed up for Tailwind to use for free and it’s so cool! I can’t wait to dive more into it and help grow my pinterest journey for blogging, thanks so much for the tips Ruth!

    Natonya |

  • Becky @ Disney in your day 17th July 2018 at 12:08 am

    I am at 906k so really close to that 1 million mark! Tailwind has been an awesome tool. I’m also working my way through a (different) e-course on Pinterest and I’m glad that there are still more things I can learn!

    • ruthinrevolt 17th July 2018 at 1:42 pm

      Oh, that’s so exciting! Hope you hit 1 million soon! 🙂

  • Monica 17th July 2018 at 1:08 am

    Pinterest is one of my favorite platforms – both for personal use and my blog. I’ve thought about trying Tailwind, but wasn’t entirely sure if I should. I’m still debating! I’ve seen promising Pinterst results from pinning organically, but it takes a lot of time! Thanks for your feedback about the tool. I need to look into it.

    • ruthinrevolt 17th July 2018 at 1:43 pm

      It’s great to know you’ve had promising results for pinning organically! I’d definitely recommend at least trying it for free to see what you think and then if you like it, go for a paid option 🙂

  • Kathy 17th July 2018 at 2:26 am

    Extremely helpful as usual. You are awesome. Thank you for taking the time for compiling what you’ve learned into a blog post for your readers.

    • ruthinrevolt 17th July 2018 at 1:43 pm

      My pleasure! Thanks for such a lovely comment 🙂

  • Indya | The Small Adventurer 17th July 2018 at 12:22 pm

    WOW. I’m actually blown away by these numbers! My Pinterest game used to be great, but it’s really been failing lately. I definitely need to switch to a business account, and work on my graphics game so I can make pretty pins!

    • ruthinrevolt 17th July 2018 at 1:44 pm

      You can do it! 😀

  • Lecy | A Simpler Grace 17th July 2018 at 12:42 pm

    These are great tips, Ruth! I’ve pretty much set my Pinterest account aside since it’s mostly advertisements now. Thanks to a few viral posts I had over the years, I’ve got steady traffic coming from the platform, but I don’t devote time or energy to it any longer. I’m sure anyone who is interested in growing their Pinterest account would find these steps handy!

    • ruthinrevolt 17th July 2018 at 1:44 pm

      That makes sense. I’m glad you are still getting traffic from it and don’t necessarily need to dedicate as much time to it now (especially when there’s already so much to do when it comes to blogging!)

  • Andrea Harris 17th July 2018 at 2:31 pm

    You are a powerhouse! I love learning from you. Thank you so much for sharing your tips. They are so valuable. Your content is on point! Andrea

    • ruthinrevolt 17th July 2018 at 3:08 pm

      Thank you, my lovely! 🙂

  • The Southern Thing 17th July 2018 at 5:18 pm

    Those are some awesome stats for Pinterest! I’ll have to try some of your suggestions!

    • ruthinrevolt 17th July 2018 at 5:19 pm

      Thank you! Hope they help! 🙂

  • Amanda 17th July 2018 at 9:03 pm

    I need to work more on my Pinterest, I have a tailwind subscription that I don’t make nearly enough use out of! Thanks for the inspiration!

    • ruthinrevolt 17th July 2018 at 9:16 pm

      No problem!

  • Joan Senio 18th July 2018 at 12:15 am

    Hi Ruth, thanks for sharing your advice about Pinterest and congratulations on your great progress across all social media. It’s inspiring to see how quickly you’ve been able to grow your exposure.
    This post came at a good time for me (as well as some others who commented) because one of my goals for this month was to improve my use of Pinterest. I have found it very surprising how challenging it is to find good resources related to Pinterest on line, so thanks again for sharing your suggestions.
    Joan Senio
    My Best Friend Adeline

    • ruthinrevolt 18th July 2018 at 9:12 am

      Aww, thank you very much. I’m glad I could help you and good luck with Pinterest! 🙂

  • Peanuts and Cacahuetes 18th July 2018 at 11:10 pm

    Everyone is talking about Tailwind, I really need to check it out!
    I’m not sure if I should invest now already though as I have very few followers on my blog.
    I need to work on creating content for a bit longer before I start investing 🙂 After all, I’m still at the baby blog stage! (1 month in a few days! Yey!!!!)
    But I will definitely check out the free version and watch some online tutorial 🙂
    Thank you for the advice!
    I hope I will have a growth as successful as yours within the next few months! Thanks for sharing these tips! xxx

    • ruthinrevolt 19th July 2018 at 12:03 pm

      My pleasure – I’m glad you found it helpful and happy one month blogiversary for a few days time! 🙂 Good luck!

  • Nikki @ Saturday Nite Reader 19th July 2018 at 11:30 am

    Tbis post is extremely helpful, as I haven’t really mastered nor actually understand Pinterest. 🙈 Thank you for sharing!

    • ruthinrevolt 19th July 2018 at 12:07 pm

      You are welcome! Pinterest is tricky but I’m sure you’ll get there with it.

  • Alys 23rd July 2018 at 11:17 am

    This is inspring! Congrats on such an achievement. I have a pinterest account but don’t really use it much, I haven’t found a way to work it into my blogging routine… I need to work on that x

    • ruthinrevolt 23rd July 2018 at 7:39 pm

      Thank you so much 🙂 There is plenty of information around for when you want to get started!

  • Rachael & Jaclyn 24th July 2018 at 2:01 am

    We’ve been considering invested in Ell’s Pinterest course, so thanks for the review. And congrats on hitting 1 million views. That is really amazing!

    • ruthinrevolt 24th July 2018 at 9:02 am

      Thank you! I can’t recommend her course enough, it’s brilliant!

  • Cordelia Moor 30th July 2018 at 4:48 pm

    THANK YOU! I’ve been looking for a good resource on Pinterest for a while, and whilst I have found some good ones, this was the most concise with the easiest to follow information. And now I’m kicking myself for forgetting about Canva in all my ‘how do I make a good pin???!!!!’ stress.

    Cordelia ||

  • Trace 30th July 2018 at 5:58 pm

    Such good Pinterest tips here! I’ve signed up for Tailwind but still have to get cracking with it. Am keeping this bookmarked! Thanks for the post!

    Trace x |

  • Esther - Little Explorer Adventures 24th August 2018 at 9:10 pm

    I find your posts about blogging so useful! This caught my eye because I have only just started with Pinterest and I am completely lost already! That course sounds interesting! 🙂

    • ruthinrevolt 24th August 2018 at 9:17 pm

      Aww, I’m so glad you find them useful! It’s easy to get very lost very quickly in those first days of Pinterest, but the course is brilliant.

  • Beth 6th September 2018 at 10:58 am

    Great post! I’ve been using pinterest and it was the main source of traffic for my blog but then yesterday they suspended my account and said I was spamming! I was pinning the same pins that linked to my blog several times a day and to group boards while also pinning other people’s stuff as well. How do you get around this but still manage to get people to see your pins and click to your blog? I don’t know what to do because surely if I only pin them all once a day then no one will see them!

    Beth x |

  • Jen @ The Frozen Mind 24th September 2018 at 12:41 pm

    Another great resource is the Simple Pin Podcast. It is free and each episode is packed full of great information. I use the Podcast App on my Iphone but it is available on many platforms. Just do a search for it with Google.

    • ruthinrevolt 25th September 2018 at 10:27 am

      Ooooh, thank you very much for the tip!

  • Brie 23rd January 2019 at 6:23 pm

    Love reading your blog!

  • Leave a Reply

    About Me

    About Me

    After being diagnosed with depression and anxiety then receiving treatment, I wanted to turn my situation into something constructive. So, with a lifelong passion for writing and a renewed sense of determination, I took a step out of my comfort zone and began putting all my efforts into creating a positive space online.

    I talk openly about mental health and also share blogging/social media tips to help others on their journey.

    Thanks for visiting! Follow me on social media or subscribe to my mailing list if you want to keep in touch!

    Follow Me

    Sign Up To My Mailing List

    Sign up to receive a monthly newsletter so you never miss a thing!