How to reach 1 MILLION viewers on Pinterest in less than 3 months

How to reach 1 MILLION viewers on Pinterest in less than 3 months

The other day, I was checking my social media and was very surprised to see my monthly unique viewers on Pinterest was 1.1 million. Um, what?

In my excitement, I shared my news on Twitter and, naturally, a lot of people wanted to know how I made it happen so quickly. I’d love to take the credit, but there are various tools I used and the reality is, I didn’t very little work. Regardless, here are the (not so) secret weapons which helped me achieve this exciting milestone.

Please be aware that this post contains affiliate links, which are marked with an asterisk. At no additional cost to you, I will earn a commission if you purchase the product through my link (yay!). If you would like to know more, please read the full disclosure policy

1. A business Pinterest account

If you’re just starting out with Pinterest, make sure you get set up as a business account, rather than a personal account. This gives you access to analytics to track your progress and see your growth, like so:

Pinterest Analytics

If you currently have a personal account and would like to switch to a business one, that’s possible! You can find the details here.

2. Pretty pins

If you want your pins to do well, they need to look good. I use Canva to create all of mine. Vertical pins tend to perform the best on Pinterest, so I either use the “Your Story” template, or the “Infographic” template.

Blog Stats Pin

Your Story template

 

Blogging Essentials Infographic

Infographic template

I’ll be honest: creating consistent pins is a good idea, and something I should probably work on! Mine are varied, although I try and have the same shade of pink in most of them to link them back to my blog and my social media. However, sometimes, I go for something completely different, but I always make sure they are bright and colourful! For a better example of gorgeous and consistent pins, check out Jade’s Pinterest. She puts me to shame!

And MAKE SURE YOU PUT YOUR PINS IN YOUR POSTS! I love sharing content on Pinterest and when I come across amazing content, that’s my go to. If you don’t have a pin for me to do it, I’m kind of stuck!

3. Tailwind*

Now, Tailwind* isn’t essential to be successful on Pinterest, but it speeds up the process. You can try Tailwind for free to get a feel for it, but if you’re anything like me, you’ll find it quite limited. I quickly moved to a paid plan and it’s been money well spent.

Tailwind is basically a scheduling tool for pins. Another fantastic feature it has is Tailwind Tribes and these are available for free as long as you have a Tailwind account. They are similar to Pinterest group boards. I actually prefer them to group boards on Pinterest – I find the members are generally more engaging, and you are able to see if your pins are being shared by others. More information about Tailwind Tribes is available here.

4. Mastering Pinterest with Ell*

I’d love to say I cracked Pinterest by myself, but I didn’t. This e-course* taught me everything I know. At the time of writing, the course is $32 (roughly £25) but I assure you, it’s a worthwhile investment. Once you’ve bought it, you can access it at any time, so if you need a refresher, it’s there! I’m actually going to set aside some time to revisit it to see if I can make any improvements.

I’m pretty sure I’d be in trouble if I shared all of the information it contains, so what I will say is this: before I completed this course, I was completely lost and had no idea where to start. As you can see, it covers everything you could possibly need to know to dive into the world of Pinterest! It’s incredibly easy to follow and broken down into manageable chunks so you can tackle a little bit at a time.

Pinterest with Ell

How does Pinterest help my blog?

Pinterest is a search engine, more than it is a social media platform. As long as you are treating it in the same way and optimising your content in a similar way, it has the potential to drive traffic to your blog.

It’s important to be aware that while my viewers on Pinterest were at 1 million, I certainly wasn’t getting that many on my blog! If you look again at the analytics image, my engagement is much lower meaning a large number of those people aren’t clicking through. As a result of this, there are people who will say the monthly average viewers don’t matter and, for the most part, they are correct. Similarly to anything else with blogging, it’s the engagement which counts. That being said, I choose to look at it from the perspective of that’s how many people I have reached and while they didn’t all translate to blog views, it means I got myself in front of all those people. I’m certainly not complaining!

There have been occasions where Pinterest has brought in a lot of traffic for me. My post about anxiety did particularly well from it! I believe it depends on your content. I’m aware some of my posts are not always suitable for Pinterest and there are certain types of things which will do well on there, and others which won’t. As I’m never too sure which way it will go, I pin all of my content on there anyway. Nothing ventured, nothing gained, right?

I hope this has solved the mystery of how I achieved this success on Pinterest so quickly, and fingers crossed, it enables you to do the same!

How to Reach a Million Viewers on Pinterest in Less Than 3 Months

63 Comments

  1. 16th July 2018 / 11:47 am

    I feel a bit like a stuck record but THANK YOU again, Ruth! This is such a helpful post and I’m definitely going to check out the ELL course. I did use Tailwind for a while on the free option but I never really got the hang of it so maybe once I’ve looked through the e-course it might be a better investment for me. You’re absolutely right though, Pinterest isn’t just a pretty collection of scrap boards, it’s a brilliant search engine too. In fact, I can probably justify the e-course as CPD because once I understand things a bit more I can promote Pinterest to my clients too – win, win! Brilliant post, thank you again for sharing and mega congrats on those views! xx

    Lisa | http://www.lisasnotebook.com

    • ruthinrevolt
      Author
      16th July 2018 / 12:25 pm

      My pleasure, lovely! The course is definitely a worthwhile investment. Pinterest and I just were not friends before I did it. I don’t even have a personal Pinterest account so it was completely foreign land to me – I had no idea where to start, or the best way to use it and it made everything so simple. 🙂 x

  2. 16th July 2018 / 12:49 pm

    Thank you! I just love all your posts so much and this is so helpful. Honestly you’re just amazing x

    • ruthinrevolt
      Author
      16th July 2018 / 12:56 pm

      Aww, you’re so kind! Thank you 🙂 x

  3. 16th July 2018 / 12:54 pm

    Hey Ruth…oh my gosh HUGE congrats on the numbers… THATS INSANE!!!! I’ve been wondering how to boost my views too… I know NOTHING about tailwind….do you have a post on how to use and utilize that?? xoxo

    • ruthinrevolt
      Author
      16th July 2018 / 12:57 pm

      Thank you! 🙂 I don’t personally, but if you search for it in Google, or even Pinterest itself, lots of other bloggers have covered it! x

  4. 16th July 2018 / 2:22 pm

    Thank you so much Ruth for this detailed and useful post on Pinterest! You have done amazingly well to reach 1 million viewers in such a short space of time. I’m impressed! I’m definitely going to check out the e-course once when I get time and I really need to figure out Tailwind too. I have an account but it’s still a mystery to me 🙈. Thank you again lovely for sharing all your helpful Pinterest tips and suggestions, great post! 💖 xx

    Bexa | http://www.hellobexa.com

    • ruthinrevolt
      Author
      16th July 2018 / 2:29 pm

      My pleasure! 🙂 Tailwind can be quite confusing, but it’s definitely worth it when you get your head around it. If you have any questions, feel free to drop me a message and I’ll try and help! x

  5. 16th July 2018 / 2:32 pm

    These are truly some of the best ways to get the best out of pinterest.
    I wrote about pinterest too and uploaded today , what a coincidence:)

    • ruthinrevolt
      Author
      16th July 2018 / 2:33 pm

      I know, I saw your post earlier! 🙂 Yours is great, too!

    • 16th July 2018 / 4:24 pm

      Loved it too!

    • ruthinrevolt
      Author
      16th July 2018 / 3:50 pm

      Thank you 🙂

  6. 16th July 2018 / 4:11 pm

    Always interest in how you get so many viewers. Comgrats

    • ruthinrevolt
      Author
      16th July 2018 / 4:19 pm

      Thank you 🙂

  7. 16th July 2018 / 4:53 pm

    I’ve had a Pinterest account for almost five years and never really understood it. It’s only recently that I’ve put in the effort to trying to figure it out because so many bloggers say they get a lot of traffic from there. I’ve been reading a lot of blog posts on the subject and just switched over to a business account as well as getting Tailwind. Next on my list is to learn how to use Canva properly to make beautiful pins!

    Thanks for this post, it has come at just the right time for me.

    Nicola
    http://nicshealthylife.co.uk

    • ruthinrevolt
      Author
      16th July 2018 / 5:25 pm

      No problem! Good luck with Pinterest! 🙂 I know it has been an amazing source of traffic for other bloggers and I have no doubt it could be the same for you, too!

    • ruthinrevolt
      Author
      16th July 2018 / 5:26 pm

      That’s very true! I find scheduling pins much easier, though, because Tailwind gives you the option to bulk schedule, so you can select several things at once and set them up, rather than each individual pin.

    • ruthinrevolt
      Author
      16th July 2018 / 6:38 pm

      No problem and thank you! 🙂

  8. 16th July 2018 / 7:04 pm

    hi!

    First of all congratulations, that’s a great achievement!

    I love this post, the tips are great and it’s so nice of you to share it with everyone. Tailwind has been on my “to-try” list since very recently, as I’ve heard a lot of people trying and loving it. Now I want to try it even more!

    • ruthinrevolt
      Author
      16th July 2018 / 7:54 pm

      Oh, I’d definitely recommend giving it a go! 🙂 Thanks for your lovely comment.

  9. 16th July 2018 / 7:50 pm

    That is a lot of viewers! Thanks for the tips 🙂 I’ve never used pinterest in conjunction with my blog but the course sounds a really good way to learn more. Maybe after payday!

    • ruthinrevolt
      Author
      16th July 2018 / 7:54 pm

      No problem! It really is a great course so if you want to know more, it’s the way to go. 🙂

  10. 16th July 2018 / 8:49 pm

    Love this!! So glad you found my course helpful! Thank you again for supporting and for the positive feedback!!!! 💓 keep up your amazing content beautiful!

    • ruthinrevolt
      Author
      16th July 2018 / 9:03 pm

      Aw thank you so much! 💖 Your course was a dream! Loved everything about it and can’t recommend it enough to others. 🙂

  11. 16th July 2018 / 11:09 pm

    Tailwind has definitely been helping me step up my blogging game! I’m growing fast because of it. I’m on the track to 1 million viewers! I was there once before it was a bigger deal and then when analytics started showing, everything dropped for me. Got to look into that course!

    • ruthinrevolt
      Author
      17th July 2018 / 1:40 pm

      I’m so glad you’ve found Tailwind useful, too! 🙂 I’m sure you’ll be there again in no time!

  12. 16th July 2018 / 11:40 pm

    Still trying to learn tailwind but I think it’s really good (even the Trial version). Wow, congratulations on your achievement! Wish the best 🙋 kudos to you

    • ruthinrevolt
      Author
      17th July 2018 / 1:41 pm

      Thank you 🙂

  13. 16th July 2018 / 11:41 pm

    First congratulations on your 1M views, it’s something I rarely see from accounts. I’ve been so curious to how to use Pinterest for promoting blog posts. You explained it well but tailoring the pins to fit Pinterest as a search engine, now I think I have an idea to optimize my pins for better results. Your pins are pretty too <3 Thanks for sharing your tips.

    Natonya | http://www.justnatonya.wordpress.com

    • ruthinrevolt
      Author
      17th July 2018 / 1:41 pm

      Thank you! 🙂 Hope Tailwind helps you grow!

  14. 17th July 2018 / 12:04 am

    Just signed up for Tailwind to use for free and it’s so cool! I can’t wait to dive more into it and help grow my pinterest journey for blogging, thanks so much for the tips Ruth!

    Natonya | http://www.justnatonya.wordpress.com

  15. 17th July 2018 / 12:08 am

    I am at 906k so really close to that 1 million mark! Tailwind has been an awesome tool. I’m also working my way through a (different) e-course on Pinterest and I’m glad that there are still more things I can learn!

    • ruthinrevolt
      Author
      17th July 2018 / 1:42 pm

      Oh, that’s so exciting! Hope you hit 1 million soon! 🙂

  16. 17th July 2018 / 1:08 am

    Pinterest is one of my favorite platforms – both for personal use and my blog. I’ve thought about trying Tailwind, but wasn’t entirely sure if I should. I’m still debating! I’ve seen promising Pinterst results from pinning organically, but it takes a lot of time! Thanks for your feedback about the tool. I need to look into it.

    • ruthinrevolt
      Author
      17th July 2018 / 1:43 pm

      It’s great to know you’ve had promising results for pinning organically! I’d definitely recommend at least trying it for free to see what you think and then if you like it, go for a paid option 🙂

  17. 17th July 2018 / 2:26 am

    Extremely helpful as usual. You are awesome. Thank you for taking the time for compiling what you’ve learned into a blog post for your readers.

    • ruthinrevolt
      Author
      17th July 2018 / 1:43 pm

      My pleasure! Thanks for such a lovely comment 🙂

  18. 17th July 2018 / 12:22 pm

    WOW. I’m actually blown away by these numbers! My Pinterest game used to be great, but it’s really been failing lately. I definitely need to switch to a business account, and work on my graphics game so I can make pretty pins!

    • ruthinrevolt
      Author
      17th July 2018 / 1:44 pm

      You can do it! 😀

  19. 17th July 2018 / 12:42 pm

    These are great tips, Ruth! I’ve pretty much set my Pinterest account aside since it’s mostly advertisements now. Thanks to a few viral posts I had over the years, I’ve got steady traffic coming from the platform, but I don’t devote time or energy to it any longer. I’m sure anyone who is interested in growing their Pinterest account would find these steps handy!

    • ruthinrevolt
      Author
      17th July 2018 / 1:44 pm

      That makes sense. I’m glad you are still getting traffic from it and don’t necessarily need to dedicate as much time to it now (especially when there’s already so much to do when it comes to blogging!)

  20. 17th July 2018 / 2:31 pm

    You are a powerhouse! I love learning from you. Thank you so much for sharing your tips. They are so valuable. Your content is on point! Andrea

    • ruthinrevolt
      Author
      17th July 2018 / 3:08 pm

      Thank you, my lovely! 🙂

  21. 17th July 2018 / 5:18 pm

    Those are some awesome stats for Pinterest! I’ll have to try some of your suggestions!

    • ruthinrevolt
      Author
      17th July 2018 / 5:19 pm

      Thank you! Hope they help! 🙂

  22. Amanda
    17th July 2018 / 9:03 pm

    I need to work more on my Pinterest, I have a tailwind subscription that I don’t make nearly enough use out of! Thanks for the inspiration!

    • ruthinrevolt
      Author
      17th July 2018 / 9:16 pm

      No problem!

  23. 18th July 2018 / 12:15 am

    Hi Ruth, thanks for sharing your advice about Pinterest and congratulations on your great progress across all social media. It’s inspiring to see how quickly you’ve been able to grow your exposure.
    This post came at a good time for me (as well as some others who commented) because one of my goals for this month was to improve my use of Pinterest. I have found it very surprising how challenging it is to find good resources related to Pinterest on line, so thanks again for sharing your suggestions.
    Joan Senio
    My Best Friend Adeline
    kindness-compassion-and-coaching.com
    @joansenio1
    https://www.pinterest.com/joansenio/

    • ruthinrevolt
      Author
      18th July 2018 / 9:12 am

      Aww, thank you very much. I’m glad I could help you and good luck with Pinterest! 🙂

  24. 18th July 2018 / 11:10 pm

    Everyone is talking about Tailwind, I really need to check it out!
    I’m not sure if I should invest now already though as I have very few followers on my blog.
    I need to work on creating content for a bit longer before I start investing 🙂 After all, I’m still at the baby blog stage! (1 month in a few days! Yey!!!!)
    But I will definitely check out the free version and watch some online tutorial 🙂
    Thank you for the advice!
    I hope I will have a growth as successful as yours within the next few months! Thanks for sharing these tips! xxx

    • ruthinrevolt
      Author
      19th July 2018 / 12:03 pm

      My pleasure – I’m glad you found it helpful and happy one month blogiversary for a few days time! 🙂 Good luck!

  25. 19th July 2018 / 11:30 am

    Tbis post is extremely helpful, as I haven’t really mastered nor actually understand Pinterest. 🙈 Thank you for sharing!

    • ruthinrevolt
      Author
      19th July 2018 / 12:07 pm

      You are welcome! Pinterest is tricky but I’m sure you’ll get there with it.

  26. 23rd July 2018 / 11:17 am

    This is inspring! Congrats on such an achievement. I have a pinterest account but don’t really use it much, I haven’t found a way to work it into my blogging routine… I need to work on that x
    Alys
    https://alysjournals.com

    • ruthinrevolt
      Author
      23rd July 2018 / 7:39 pm

      Thank you so much 🙂 There is plenty of information around for when you want to get started!

  27. 24th July 2018 / 2:01 am

    We’ve been considering invested in Ell’s Pinterest course, so thanks for the review. And congrats on hitting 1 million views. That is really amazing!

    • ruthinrevolt
      Author
      24th July 2018 / 9:02 am

      Thank you! I can’t recommend her course enough, it’s brilliant!

  28. 30th July 2018 / 4:48 pm

    THANK YOU! I’ve been looking for a good resource on Pinterest for a while, and whilst I have found some good ones, this was the most concise with the easiest to follow information. And now I’m kicking myself for forgetting about Canva in all my ‘how do I make a good pin???!!!!’ stress.

    Cordelia || cordeliamoor.com

  29. 30th July 2018 / 5:58 pm

    Such good Pinterest tips here! I’ve signed up for Tailwind but still have to get cracking with it. Am keeping this bookmarked! Thanks for the post!

    Trace x | http://www.thefashioncollector.com

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